2024 Speakers
Wilfrid Obeng co-founded Audiomob in 2020 alongside Christian Facey, where he oversees
the company’s technological direction as the CTO. Under Wilfrid and Christians's leadership,
Audiomob is recognized globally in the advertising industry, with offices in the UK, New York,
and Abu Dhabi. As a VC company backed by Google, LightSpeed Ventures, and Makes
Fund, Audiomob closed with over $16 million in funding and is valued at over $110 million.
As a passionate inventor, Wilfrid has talked about technology at conferences with Google,
TikTok, Linklaters, and the House of Lords, to name a few. Wilfrid is also a patron of the
prestigious Amos Bursary Committee, where he consults the board on their technology and
social media strategies.
Wilfrid’s many contributions to the industry and success with Audiomob have seen him being
named in Forbes 30 Under 30, Futures Fellow, and Rare Rising Star. As well as winning the
Start-up Entrepreneur of the Year award
With over 15 years of experience in the gaming industry, Roy Tzayag has been in many roles that include Product Manager, Studio Producer, Head of Monetization and VP Product Marketing, where he played pivotal parts in shaping product strategies, driving revenue growth and optimizing user experiences across various platforms.
Currently serving as the Chief Business Officer and Studio Manager at Ilyon Dynamics, Roy oversees strategic initiatives and studio operations, while driving revenue growth and innovation in the dynamic mobile games market.
Roy has been in the industry from the good ol' Flash games times, through the HTML5 games era and of course the current mobile games generation and is happy to share his knowledge on various platforms.
Starting out as a copyright lawyer in the game development field, Murad worked with companies like Animaccord and Fahrenheit Lab before moving into roles that involved product development and team management. His experience grew in smaller teams at Blakkfort and Full HP.
When COVID hit, Murad moved to Denmark to work as a producer at Tactile Games. There, he led diverse creative teams, worked on scaling games, ensured regular updates, and pushed for new ideas in the games they released. He became passionate about building and guiding teams around the world, helping them to do their best work.
As a producer, Murad contributed to games like 'Penny & Flo,' which was nominated for Best Live Game in 2022, 'Lily's Garden,' and the 'Simon's Cat' series. Now, he's leading a new division at Tactile Games in Cyprus as the head of the studio.
7 year's experience in the ad tech industry and 3 and a half years in gaming.
I lead the ad monetization strategy for Sciplay, including waterfalls, partnerships, partner management, ad implementations in our games and new initiatives.
With over a decade of expertise in marketing, specializing in ad monetization, user acquisition (UA), retargeting, and cross-promotion, I bring a wealth of experience to the table. My passion lies at the intersection of data and marketing, with a particular affinity for the gaming industry. I'm excited to share insights and strategies at the conference, exploring the dynamic landscape of ad monetization and its pivotal role in driving success in today's digital market.
Maria Bum-Erdenehiyn is a UA Growth Manager with over 12 years of experience in the gaming industry. With a background in public relations and communications, Maria began her career by contributing to the launch and brand awareness initiatives for the Wargaming’s ‘World of’ series. Transitioning to mobile marketing in 2019, she has since focused on innovative strategies for ROI-positive traffic acquisition and engagement, as well as crafting privacy-centric and durable marketing infrastructures.
An experienced Data and Game Economy Leader with a 12-years track record in Data Analytics, business intelligence and Data Science across diverse industries, including roles at 888, Playtika and Startups.
Erez is an expert at translating insights into actionable strategies for audience engagement and successful implementation.
Navigating an eclectic career trajectory, Dheeraj Matta has established himself as the Head of Ad Monetization at Outfit7, the masterminds behind the globally acclaimed Talking Tom & Friends franchise. His competence reaches across a multitude of sectors, such as digital advertising, data analytics, compliance, and strategic development.
Known affectionately as Dhee, he fuels his professional journey with a relentless curiosity, persistently pursuing knowledge and tackling challenges head-on. His agile shift from investment banking to advertising post-MBA, combined with a decade-long dedication to the industry, underlines his impressive adaptability and sharp acumen.
Dheeraj's career is marked by a rich tapestry of experiences spanning advertising agencies, networks, and publishers, exhibiting his versatility and strong command over the industry. He adeptly balances a keen focus on commercial aspects of operations with a solid operational and technical grounding, culminating in comprehensive, effective solutions.
Ascending rapidly within Outfit7 in less than five years, Dheeraj now masterminds ad monetization for Talking Tom & Friends, a beloved gaming portfolio engaging hundreds of millions of players globally. This achievement not only underscores his swift progression but also his capacity to thrive and lead in a dynamic, fast-evolving industry.
With 14 years of business growth expertise spanning across Russia, CIS, Europe and the Middle East, Anton excels in business development, ads monetization, digital marketing, and sales. As the Head of Business Development & Ads Monetization at Nexters, he crafted strategies for MidCore & Casual mobile & web games, managed cross-functional team, and orchestrated various areas of business growth from IP collaborations to alternative stores. In his previous roles, Anton managed AdMon for games like Hero Wars, Island Hoppers and oversaw UA partners. His background also includes successful stints at Automotive business, where he managed product launches, and contributed to substantial regional sales growth.
Vincent Tessier is a mobile advertising and adtech expert with over 15 years of experience at various companies such as Unity, MoPub, adsquare or AOL. Currently Head of Gaming for Sourcepoint, a leading provider of consent management software for ad-supported mobile apps, Vincent was recently head of Unity Ads Monetization for EMEA. Vincent is an active participant in the mobile community with Appdays conference, MobileDrinks networking events, blog & awards ceremonies.
Jacki Vause is the Founder and CEO of Dimoso PR and Co-Founder of Global One Communications. She is one of the UK’s female tech PR pioneers and has worked in publishing and public relations for over 25 years. Named as one of PCR’s top 30 women in mobile, Jacki created Dimoso, an integrated digital marketing and PR agency specialising in mobile games and technology. Jacki has vast experience as a proven tech entrepreneur, with more than 9 companies under her belt, and wears the crown of business leader, mentor, Grit Daily author, and PR communications savant. Jacki’s experience encompasses leading entertainment companies such as BBC, Channel 4, Disney, and Angry Birds; expertly managing major consumer brands including Mazuma, Apple, GE, AT&T, and Panasonic; and successfully growing gaming giants like Rovio and Gismart. Managing traditional and digital, mobile, and social communications strategies for these brands, Jacki’s experience with startups and scaleups is extensive and invaluable.
Home of the Gamesforum events series, Mobilize & Monetize podcast, leading mobile game analysis and more about the world of mobile games marketing and monetization.