John Wright
I am currently working as a strategic advisor or consultant for studios or technology companies in gaming, my specialities are in Growth (UA & Monetisation), GTM, Strategy, Publishing and Investment.
My most recent role was steering Kwalee's mobile games to new heights, my focus lies in advancing game monetization and online marketing strategies. With a rich background in the AdTech and gaming industries, our team has successfully expanded the user base and optimised game performance on a global scale.
Transitioning from finance to gaming has equipped me with a unique perspective, enhancing our approach to B2B marketing and web content. As a board member and advisor, I am committed to fostering innovative partnerships and guiding developers to create captivating gaming experiences that resonate with players around the world.
John Wright is speaking at the following sessions
Wednesday 9 April | 16.00
Hybrid Monetization: Fostering a Game Economy
Forming the second part of our conversations around the changing monetization landscape, our Hybrid Monetization panel will look at how publishers have adapted their game economies to encourage and maximise revenue potential. Join our panellists as they share their experience balancing monetization, overhauling old titles and mastering ad placements in 2025.
Thursday 10 April | 10.00
Gamesforum Unfiltered: Cyprus Edition
Off-the-record and uncensored, our Unfiltered format comes to Cyprus! Moderated by Wargaming’s Sergei Vasiuk, hear from Google, Whalo and Outloud Games as they share their hot takes on mobile games growth and monetization.
Thursday 10 April | 14.00
The Gamesforum User Acquisition Panel
Get back to the forefront of mobile games UA with the return of The Gamesforum User Acquistion Panel! Designed to share expertise from UA managers running campaigns daily with insight on new channels, hidden successes, failures and the changing nature of the role of a UA manager.
Home of the Gamesforum events series, Mobilize & Monetize podcast, leading mobile game analysis and more about the world of mobile games marketing and monetization.