Sylvain Etard
Digital Marketer specialized in the mobile gaming industry, with experience in Hyper Casual, Casual and Mid Core games.
Sylvain Etard is speaking at the following sessions
Thursday 10 April | 11.30
Audience Segmentation: The Road to Incremental Revenue
With ad mon hacks closed and eCPMs decreasing, what can be done to maximise ad revenue? Our panel will share the importance of effective segmentation to maximise ads monetization. From ad personalization to creating the right ad experience for payers, understand how you leverage segmentation to bolster ad revenue.
Thursday 10 April | 14.00
The Gamesforum User Acquisition Panel
Get back to the forefront of mobile games UA with the return of The Gamesforum User Acquistion Panel! Designed to share expertise from UA managers running campaigns daily with insight on new channels, hidden successes, failures and the changing nature of the role of a UA manager.
Home of the Gamesforum events series, Mobilize & Monetize podcast, leading mobile game analysis and more about the world of mobile games marketing and monetization.