Dheeraj Matta
Navigating an eclectic career trajectory, Dheeraj Matta has established himself as the Head of Ad Monetization at Outfit7, the masterminds behind the globally acclaimed Talking Tom & Friends franchise. His competence reaches across a multitude of sectors, such as digital advertising, data analytics, compliance, and strategic development.
Known affectionately as Dhee, he fuels his professional journey with a relentless curiosity, persistently pursuing knowledge and tackling challenges head-on. His agile shift from investment banking to advertising post-MBA, combined with a decade-long dedication to the industry, underlines his impressive adaptability and sharp acumen.
Dheeraj's career is marked by a rich tapestry of experiences spanning advertising agencies, networks, and publishers, exhibiting his versatility and strong command over the industry. He adeptly balances a keen focus on commercial aspects of operations with a solid operational and technical grounding, culminating in comprehensive, effective solutions.
Ascending rapidly within Outfit7 in less than five years, Dheeraj now masterminds ad monetization for Talking Tom & Friends, a beloved gaming portfolio engaging hundreds of millions of players globally. This achievement not only underscores his swift progression but also his capacity to thrive and lead in a dynamic, fast-evolving industry.
Dheeraj Matta is speaking at the following sessions
Wednesday 9 April | 14.45
Innovation in Ad Monetization: Brands Advertising & Immersive Ads
Decreasing eCPMs, poor ad experiences and network power have put a strain on ad $$$’s, with more ad monetization teams looking to diversify revenue sources what opportunities lie ahead?
Join our experts as they share their experience experimenting with the ad monetization norm. From ad formats innovation with immersive in-game ads to unlocking brand $$$'s with direct deals, hear how you can make more out of your non-payers and optimise the ad experience for payers.
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