
Nikolai Andrianov
Head of Mobile
Social Discovery Group
Over the past decade, Nikolai has led marketing for mobile apps and games, achieving 1B+ downloads and managing $8-digit budgets. At SDG, I boosted mobile marketing efficiency, doubling net profit in 2023 and increasing it by 50% in 2024. My expertise spans UA, ASO, ad monetization, and strategic partnerships.
Nikolai Andrianov is speaking at the following sessions
Thursday 10 April | 12.30
Monetization in Non-Gaming Apps
Crossing the app ecosystem join experts in monetizing non-gaming apps for an insight on how the other side operate their monetization strategies.
Hear examples for monetization in non-gaming, approaches to ads monetization and opportunities for what the F2P gaming scene can learn from the those operating in non-gaming sector.