Jaivir Nagi
Jaivir Nagi is the Co-founder of Crackle Technologies and a seasoned professional with over two decades of diverse experience in technology, partnerships, and financial services. At Crackle Technologies, he focuses on empowering publishers to maximize their programmatic ad revenue with AI-powered products.
Previously, Jaivir spent more than a decade at Google, where he held various leadership roles across APAC as Director of Online Partnerships, managing monetization platforms like Google Ad Manager, AdMob, and AdSense. He managed business spanning several billions of dollars and worked closely with gaming publishers with > $100M in ads revenue. His tenure also included spearheading global publisher acquisitions and advertising sales.
Before Google, he gained valuable experience in the financial sector, holding leadership positions at Citibank. He is based in India, and remains dedicated to driving innovation, fostering partnerships, and creating impactful solutions for the digital ecosystem.
Jaivir Nagi is speaking at the following sessions
Thursday 10 April | 11.30
Audience Segmentation: The Road to Incremental Revenue
With ad mon hacks closed and eCPMs decreasing, what can be done to maximise ad revenue? Our panel will share the importance of effective segmentation to maximise ads monetization. From ad personalization to creating the right ad experience for payers, understand how you leverage segmentation to bolster ad revenue.
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