Olga Romanovich
Head of Ad Monetization
ZephyrMobile
Olga is leading monetization in ZephyrMobile. With experience in apps and hyper casual games, she's now focused on the puzzle genre. Relying on a data driven approach she's optimizing ad tech to maximize value from each ad request and craft ads setup that keep players happy while boosting revenue.
Olga Romanovich is speaking at the following sessions
Thursday 10 April | 11.30
Audience Segmentation: The Road to Incremental Revenue
With ad mon hacks closed and eCPMs decreasing, what can be done to maximise ad revenue? Our panel will share the importance of effective segmentation to maximise ads monetization. From ad personalization to creating the right ad experience for payers, understand how you leverage segmentation to bolster ad revenue.