2024 Agenda
Check out the agenda from Gamesforum Cyprus 2024 below.
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Select a Theme
- Ad Monetization
- User Acquisition
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08.00 - Registration Opens
Jacki Vause, CEO, DimosoJacki VauseCEODimosoJacki Vause is the Founder and CEO of Dimoso PR and Co-Founder of Global One Communications. She is one of the UK’s female tech PR pioneers and has worked in publishing and public relations for over 25 years. Named as one of PCR’s top 30 women in mobile, Jacki created Dimoso, an integrated digital marketing and PR agency specialising in mobile games and technology. Jacki has vast experience as a proven tech entrepreneur, with more than 9 companies under her belt, and wears the crown of business leader, mentor, Grit Daily author, and PR communications savant. Jacki’s experience encompasses leading entertainment companies such as BBC, Channel 4, Disney, and Angry Birds; expertly managing major consumer brands including Mazuma, Apple, GE, AT&T, and Panasonic; and successfully growing gaming giants like Rovio and Gismart. Managing traditional and digital, mobile, and social communications strategies for these brands, Jacki’s experience with startups and scaleups is extensive and invaluable.
09.00
Gamesforum Unfiltered Live
Unfiltered Opinion from the Gamesforum Unfiltered Panel.
The most opinionated voices in mobile games, get your questions ready!
10.00
Deep Dive: Ad Monetization & the Game Economy Perspective
In this deep dive session, Erez covers the high level game economy dynamic environment and how ad monetization fits in.
He’ll be discussing the challenge of balancing the game economy and maximizing monetization opportunities, utilizing Ad monetization as another source to leverage the players’ value alongside InApp Purchases and the value of using segmentation in the Ad monetization world.
10.30
Ad Monetization Strategies for Mid-core Mobile Games
In this session we will be discussing the importance of integrating Ads in RPG/midcore mobile games to maximize the performance. Anton emphasizes the shift towards hybrid monetization strategies, including both rewarded video and offerwall placements. He also highlight the success of our game, Hero Wars Alliance, in integrating ads and share insights from internal experiments that led to an increase in ad revenue. During last part author concludes with six steps to ensure successful ads monetization and a bonus section on experimenting with monetization in our web game Hero Wars Dominion Era.
11.00 - Morning Coffee Networking Break11.30
Game On: Unleashing the Power of Mobile Advertising for Brand Sales – The Talking Tom Story”
A spotlight on successful brand partnerships and how Outfit7 are pushing for brand integrations and creating new business opportunities
12.00
Innovation in Ad Monetization
The major shake up in ad monetization caused by privacy and the knock on effect on eCPMs means publishers continue to hunt new revenues. Hear about the latest innovation and formats in ad monetization
12.30
The Gamesforum Ad Monetization Panel
Our panellists will be discussing the very latest developments in mobile games ad monetization that are generating higher revenue. From waterfall management, to automation and efficiency
13.30 - Networking Lunch Break -
14.30
Challenging the consensus on Mobile Games Creatives
With the decline of hyper the casual the emphasis is now back on the user experience, ensuring mobile games are enjoyable at the core. But in order to fully protect the health of games, there is a need to challenge the consensus on our ad quality.
Our panel will break down the need to take a step away from poorly designed ads, and the need to move towards a more positive experience.
15.00
Improving Marketing Creative Performance: Using AI & Healthy Workflow Changes
A practical, step-by-step presentation on how Murka Games seamlessly integrated AI tools into our workflows. Explore the tools we use, see real video examples, and discover how this approach boosted our productivity and performance.
15.30
How to Build an Autobidder from Scratch
Playrix is one of the largest casual game developers in the world, and one of the largest players in mobile marketing. The presentation describes approaches to building an autobidder for user acquisition. Autobidder is technology that automatically generates bids when purchasing impressions in online auctions for the CPI (cost per install) purchasing model.
During the presentation, approaches to the development, validation and support of an autobidder will be discussed, as well as typical problems that the creators of the technology will face
16.00 - Afternoon Networking Break16.30
The Gamesforum User Acquisition Panel
Rounding off the day join our panellists as they share their experience navigating UA in a privacy centric era, the use and growth of AI, advancing creative marketing processes and working closer with product teams.
Our UA experts will break down what it means to be a UA manager in 2024.
17.30 - Sunset Drinks Reception at the Parklane Resort Hotel
Home of the Gamesforum events series, Mobilize & Monetize podcast, leading mobile game analysis and more about the world of mobile games marketing and monetization.