Gamesforum Barcelona 2026

The Mobile Game Conference for UA and Monetization Strategies

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The Must Attend Conference for Mobile Games Growth and Monetization Professionals

Join us at Gamesforum Barcelona — the leading event for mobile gaming professionals focused on driving real growth. Our flagship conference unites the industry’s top minds to explore practical strategies in user acquisition, ad monetization, product monetization, and alternative growth.

Elevate your mobile gaming growth and monetization strategies with actionable insights, emerging trends, and networking opportunities at the must attend event for mobile games growth and monetization experts.

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What's New for 2026?

User Acquisition

  • Optimise your UA spend in 2026 with proven tactics for network specific optimisation
  • Successfully build personalised user journeys that turn rewarded cohorts into long term players
  • Drive smarter marketing and product decisions by collaborating with game teams to align marketability and creative strategies

Ad Monetization

  • Successfully overcome monetization challenges, from cannibalisation to automation
  • Increase yield by delivering personalised ad experiences and effective segmentation
  • Address ad quality concerns head on by understanding the true impact of AI

Product Monetization

  • Excite and retain players by keeping your LiveOps pipeline fresh with content
  • Boost engagement and spend by effectively marketing in-app events
  • Deliver engaging, personalised experiences by unlocking the full potential of webstores that go beyond a % uplift on IAPs

Alternative Growth

  • Successfully retain, not just acquire players, by harnessing organic and community focused growth strategies
  • Reach the right players in a crowded market by implementing discoverability best practices
  • Build quality game experiences that drive retention by understanding the importance of partnering with product teams

Early Confirmed Speakers

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Shay Ze’ev Yosifon
VP of Marketing
Zynga
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Matej Lancaric
UA Consultant & Co-founder
two & a half gamers
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Jason Wang
VP of Brand Marketing
Hungry Studio
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Eldar Ellenbogen
Head of Product Monetization
Scopely
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Katerina Maliaran
Head of Ad Monetization
Burny Games
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Marion Balinoff
Influencer Marketing Consultant
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Gal Shneor
Head of Growtth Strategy
SciPlay
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Daniil Sadykov
Head of Ad Monetization
MY.GAMES
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Aliaksandra Shabeka
Senior Product Marketing Manager
Tactile Games

Who Attends?

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2025 Key Takeaways

  • Balance Monetization & Retention: Don’t overload players with ads — improve format, timing, and targeting to boost revenue and keep users engaged.
  • Retention & Re-Engagement: Re-engaging existing players delivers far better ROI than chasing new installs. Smart segmentation is key.
  • Hybrid Models Win: Bidding-only waterfalls underperform. Hybrid setups with automation drive stronger, more stable monetization.
  • LiveOps & Personalisation Drive Growth: Regular events, personalised offers, and bold IP collaborations are now must-haves for engagement and revenue.
  • New UA Channels & Privacy-First Strategies: Rising UA costs and regulation make alternative channels and strong first-party data strategies a competitive edge.

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