Alina Ismailova
Alina is Head of Partner Relations at MY.GAMES, and has been responsible for recruiting new advertising channels, building strategic partnerships, leading a media buying team and overseeing performance marketing campaigns for over 15 mobile and PC titles in 60 placements (including flagship titles War Robots and Rush Royale).
Over the last 8 years, Alina has held various roles in the games marketing field, starting her career as an account manager at an affiliate network, then later moving on to MY.GAMES to explore new markets like China and driving fresh traffic to their apps and PC projects.
Alina Ismailova is speaking at the following sessions
Wednesday 9 April | 11.30
Key Steps for Successful UA Diversification
This presentation covers MY.GAMES experience onboarding and scaling new UA channels without compromising ROI (and actually growing it). Alina will touch on the importance of analytics, creativity, and risk optimization in relation to various types of traffic sources, more specifically: rewarded platforms, ad networks and affiliates. Check back for more information...
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