Derek Butcher
Derek Butcher is speaking at the following sessions
Wednesday 9 April | 14.30
Presentation on Immersive Ads by Google
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Wednesday 9 April | 14.45
Innovation in Ad Monetization: Brands Advertising & Immersive Ads
Decreasing eCPMs, poor ad experiences and network power have put a strain on ad $$$’s, with more ad monetization teams looking to diversify revenue sources what opportunities lie ahead?
Join our experts as they share their experience experimenting with the ad monetization norm. From ad formats innovation with immersive in-game ads to unlocking brand $$$'s with direct deals, hear how you can make more out of your non-payers and optimise the ad experience for payers.
Home of the Gamesforum events series, Mobilize & Monetize podcast, leading mobile game analysis and more about the world of mobile games marketing and monetization.