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For years, LiveOps was viewed as a support function, a way to keep players checking in for daily rewards, complete a few tasks, and maintain engagement between content updates. Today, it's become something much bigger.
As player expectations evolve and competition for attention intensifies, LiveOps has shifted from a maintenance strategy to the very centre of game design. It's no longer just about retaining players; it's about shaping the entire player experience.
Ahead of her session at Gamesforum, Anastasiya Kara, Lead Product Manager at Rovio, shared her thoughts on how LiveOps has transformed, why the industry's approach to retention has fundamentally changed, and where it could be heading next.
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Our Events
Gamesforum London 2026
Bringing together UA, monetisation and product experts, Gamesforum London offers a focused, high-value environment for learning and connection. Whether you're scaling your game, optimising revenue, or staying ahead of the latest market trends, Gamesforum London will enable you to successfully and sustainably scale your mobile games.
Gamesforum Vancouver 2026
Gamesforum Vancouver is the only dedicated B2B mobile gaming conference for marketing, monetisation and product professionals.
Designed to cut through the fluff, Gamesfroum Vancouver promises to deliver concentrated and relevant networking, actual insights on game growth and immedaite takeaways to impliment as soon as the next day.
Join us for a day packed with mobile game growth content, learn how to monetise smarter and acquire with intent to retain with topics ranging from webstores that convert, liveops personalisation, ASO optimisation, creative strategies, ad revenue segmentation, product marketability and much more.
Gamesforum San Francisco 2026
Gamesforum San Francisco is the only dedicated F2P mobile games marketing and monetization event in the US. Over two days, senior leaders from the industry's biggest publishers share the strategies behind real growth, through presentations, case studies and panel discussions built for practitioners.
Gamesforum Vietnam 2026
Your Gateway to Vietnam’s Booming Games Market
Gamesforum Vietnam will be back in Hanoi on November 25th for the third, and biggest, edition of the event. A focused event dedicated to mastering mobile game growth through user acquisition, ad monetization, and IAP strategies.
As Vietnam rapidly emerges as one of the fastest-growing mobile gaming markets in the world, this event connects international studios and publishers with the insights, partners, and opportunities driving its rise.
Part of the global Gamesforum series in Barcelona, San Francisco, London, Hamburg, and Cyprus, our Vietnam edition delivers the same results-driven format, no fluff, just proven strategies from the experts shaping mobile gaming success worldwide.
Our 2026 program brings together top UA and AdMon leaders from leading global studios alongside Vietnam’s most influential voices. Each session, curated by a dedicated advisory board, is tailored to unlock growth in Vietnam’s dynamic and rapidly expanding mobile games ecosystem.
All sessions will be available in English and Vietnamese, with live translation ensuring full access for every attendee.
Gamesforum Barcelona 2027
Join us at Gamesforum Barcelona - the leading event for mobile gaming professionals focused on driving real growth. Our flagship conference unites the industry’s top minds to explore practical strategies in user acquisition, ad monetization, product monetization, and alternative growth.
Elevate your mobile gaming growth and monetization strategies with actionable insights, emerging trends, and networking opportunities at the must attend event for mobile games growth and monetization experts.
Gamesforum Cyprus 2027
In an extremely competitive market, mobile game publishers and developers are continuously ramping up their UA and AdMon channels to drive game growth, retention, and engagement. But which strategies are leading the way?
Join us at Gamesforum Cyprus in 2026 and discover the latest advancements in the industry directly from leading publishers and monetization and growth experts.
Ho Chi Minh City | Mobile Executive Summit by Gamesforum
Mobile Executive Summit (Hội nghị Lãnh đạo Cấp cao Ngành Game Di Động) là sự kiện cấp cao dành cho các nhà sáng lập và lãnh đạo studio game di động tại Việt Nam đang sẵn sàng mở rộng hoạt động ra thị trường quốc tế. Diễn ra vào ngày 12 tháng 5 tới tại TP.
Hồ Chí Minh, sự kiện sẽ quy tụ hơn 200 các nhà lãnh đạo cấp cao trong nước cùng các nhà phát hành game và các nhà đầu tư trên toàn thế giới.
Join 200+ Vietnamese studio and publisher executives in Ho Chi Minh City for one day of intimate networking and content dedicated to scaling the Vietnamese mobile gaming market globally.
From investment, publishing and funding to scaling teams and business operations, join us to understand how you can be a part of scaling Vietnam’s success.
Gamesforum Hamburg 2026
The rules of mobile gaming success are changing—and they’re different for every genre. Whether you're building the next hit hyper-casual, deep-dive RPG, or innovative simulation title, understanding how genre impacts user acquisition, engagement, and monetization is now essential.
Prepare your team for:
- Genre-specific takeaways for casual, hybrid casual and midcore teams
- UA, retention and monetisation benchmarks to pressure test your campaigns
- Closed-door roundtables for honest peer discussion and real numbers
- Practical takeaways you can apply the next day
- High networking with publishers and developers across Europe
Home of the Gamesforum events series and leading mobile game analysis. Discover everything you need to know about mobile games marketing and monetization.