Gamesforum London 2024
Gamesforum London is a two-day summit focusing on User Acquisition & Ad Monetization, taking place at 155 Bishopsgate on 16 - 17 of September 2025.
2024 Speakers Included
Paul is the founder of Fumb Games, a mobile games studio based in the UK with chart topping idle and merge games. He also has a detailed ad-tech background having helped grow AdColony, AppOnboard and Admix scale their unique advertising formats across EMEA. He is a passionate marketeer, and loves helping positive people achieve cool things.
As Head of Insights & Measurement at Activision Blizzard Media, Melinda Spence oversees a global team, delivering industry-leading thought leadership, research, and measurement solutions. Prior to Activision Blizzard Media, Melinda spent six years at PepsiCo, most recently leading its Rapid Delivery and eAway From Home commercial team across Europe. She has also held roles at Apple, where she identified strategic opportunities for the Apple online store utilizing customer insights, and BSkyB where she was focused on analyzing and improving customer satisfaction in Sky's online business unit. Originally from the United States, Melinda now resides in the United Kingdom and holds an MBA from London Business School.
Or has been working in the gaming industry for over 7 years, specializing in Monetization.
Her journey began in IAP Monetization, Product Monetization and now she leads the Ad Monetization Strategy at Playtika.
She is responsible for the whole flow – from onboarding new games, managing waterfalls, optimizations, analyze data and more.
Vincent Tessier is a mobile advertising and adtech expert with over 15 years of experience at various companies such as Unity, MoPub, adsquare or AOL. Currently Head of Gaming for Sourcepoint, a leading provider of consent management software for ad-supported mobile apps, Vincent was recently head of Unity Ads Monetization for EMEA. Vincent is an active participant in the mobile community with Appdays conference, MobileDrinks networking events, blog & awards ceremonies.
An experienced Performance Marketing Leader with a proven record in user growth at scale. 7+ years of experience in User Acquisition & Growth Marketing, Product Marketing, Cross-Media planning, Offline Media, Brand Campaign Media strategy & Adtech. Immediately before joining Product Madness, he was leading Performance Marketing for Uber SA.
Piyush also hosts a bi-weekly podcast on UA Gaming. He is a writer and a filmmaker on the side and loves to travel.
Since 2016, Ravid has specialized in ad monetization. Joining Playstudios in 2022, she's led ad monetization across their portfolio, leveraging data-driven strategies to optimize revenue. As a passionate gamer, she brings a unique perspective to the Tetris mobile product team since April 2024, focusing on integrating seamless ad experiences and product features that enhance ad mon KPIs.
Božo is currently working as a Head of Ad Monetization at GameBiz Consulting and has been in the video games industry for over five years.
At GameBiz, Božo is heading the team that helps game developers monetize their games through ads. He has worked on games from various genres, including among others, match-three, strategy, sports, as well as idle and narrative-driven games. During his time at GameBiz, Božo has worked with the likes of Wargaming, Goodgame Studios, Nanobit, Lockwood Publishing, Creative Mobile, Pixel Federation, and many others.
He previously worked at Nordeus, where he was taking care of ads monetization, managing a business worth over 5 million dollars a year. He was also successfully managing partner relations with dozens of stakeholders including some of the most eminent football clubs in Europe.
Attendees
Companies
Speakers
One of the leading platforms to discuss ideas on monetization with leading experts from the industry. Gamesforum has always been a great source of learning and networking and a must for any professional in the mobile games monetization space.
Once again, the Gamesforum team have reminded me why this is one of my favourite events of the year. The event brought together some of the sharpest minds of the mobile games monetization world, and what truly impresses me is everyone's generosity of sharing their learnings.
Gamesforum is one of my must attend events in the calendar. It's a good place to see other publishers sometimes with similar mindsets to you to discuss and overcome challenges.
Liftoff is the leading growth acceleration platform for the mobile industry, helping advertisers, publishers, game developers and DSPs scale revenue growth with solutions to market and monetize mobile apps. Liftoff’s solutions, including Accelerate, Direct, Influence, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.
RevU operates the industry's most advanced offerwall for games of all sizes and genres! Our secure SDK-less offerwall platform allows for quick and flexible integrations, and our unique lineup of direct demand generates the highest eCPMs in the industry on all mobile platforms. With a reach of millions of unique users, RevU also is a powerhouse for studios looking to acquire large amounts of new gamers while exceeding KPIs!
KashKick is at the forefront of revolutionising user acquisition for mobile gaming companies. Our platform is designed to attract and engage users who are not only interested in your game but are motivated to reach key milestones and make in-app purchases. By leveraging targeted acquisition strategies and data-driven insights, we ensure that every dollar of your ad spend delivers maximum returns. Ranked as the 11th fastest-growing company on the Inc 5000 list in 2024, KashKick has a proven track record of driving meaningful growth for game developers and publishers. Connect with us at Gamesforum to discover how we can help you acquire users who stay, play, and pay.
Moloco’s goal is to make the digital economy more equitable and profitable by delivering advanced machine learning to companies of all sizes. With Moloco’s machine learning platform for growth and performance, every app publisher and online retailer can now unlock the value of their unique, first-party data. Moloco Cloud DSP enables performance marketers to quickly scale user acquisition and achieve greater lifetime value through battle-tested prediction models. Moloco was founded in 2013 by a team of former Google machine learning engineers. Its headquarters in Redwood City, Moloco has nine offices across the US, UK, Korea, China, Japan, and Singapore.
LoopMe is a technology company that uses artificial intelligence (AI) to improve brand advertising performance and outcomes. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven’t previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands. LoopMe’s AI-powered Intelligent Marketplace drives more effective supply and demand connections, rooted in programmatic delivery and ensures a more effective outcome for bids to be matched.
Unity is the world’s leading platform for creating and growing interactive, real-time 3D ("RT3D") content and experiences. Our comprehensive set of software and AI solutions supports content creators of all sizes through the entire development lifecycle as they build, run, and grow immersive, real-time 2D and 3D content and experiences for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. For more information, visit Unity.com.
PubMatic (Nasdaq: PUBM) is an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetisation by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilisation of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
AppHarbr’s mission is to ensure high-quality in-app ads and secure the mobile user experience. AppHarbr's SDK is designed to prevent disruptive and offensive ads from reach in-app users without disrupting monetization.
Real-time ad quality protection gives apps the power to effectively block unwanted, malicious, offensive, and inappropriate ads. AppHarbr empowers app developers and game studios to enhance their ad revenue without compromising on ad quality- protecting their brand reputation and boosting user loyalty.
Bigabid’s mission is to grow mobile brands with data-empowered AI technologies that predict, target, and retain the highest value users and drive impactful advertising campaigns supported by our data scientists and engineers.
RevX is an advanced machine learning programmatic DSP (Demand-side Platform) dedicated to helping mobile apps grow. With over a decade in the AdTech space, RevX offers mobile advertising products and services including: tailored global campaign management, intelligent optimization, and creative solutions such as Hybrid Ads and Dynamic Creative Optimization (DCO).
Focusing on high-value users, transparency, and precision targeting, we serve hundreds of app businesses worldwide, launching them to new heights with our full-funnel solutions. We're RevX, made for growth, built for app marketers.
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