Martin Macmillan
Martin Macmillan is speaking at the following sessions
Thursday 10 April | 16.00
Funding UA Efficiently: Analysis of Modern Financing Models
This session unpacks the evolving landscape of UA financing, from cohort-based models and private credit to AR facilities and venture debt with opinions and experiences sourced from our MFC community of CFOs in mobile gaming. We’ll break down the pros, cons, and cost structures of each, explain how financing choices impact UA strategy and outcomes, and give you the tools to evaluate different options with confidence. Whether you’re scaling aggressively or optimizing for capital efficiency, this talk will give your team a holistic understanding of the fast-changing funding landscape for UA.
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