The Mobile Gaming Conference for User Acquisition & Ad Monetization
In an extremely competitive market, mobile game publishers and developers are continuously ramping up their UA and AdMon channels to drive game growth, retention, and engagement. But which strategies are leading the way?
Join us at Gamesforum Cyprus and discover the latest advancements in the industry directly from leading publishers and monetization and growth experts. Informed by 75+ research calls and survey responses from 300+ experts, our agenda is tailored to address the specific landscape in Cyprus and surrounding areas.
2025 SPEAKERS
Sergei Vasiuk is an executive leader with over 25 years of experience. His career commenced as a full-stack developer and progressed into a software lead role, where he made critical technology and architecture decisions. Utilizing his technical expertise, he has played integral roles in the gaming industry, including establishing successful Live-Services Games Operations at Wargaming, constructing a data-driven organization, and overseeing a diverse team comprised of over 17 nationalities. Sergei has significantly contributed to company success by enhancing operational efficiency, spearheading effective live-services game development, and mentoring team members to reach their full potential.
Dmitriy is a highly experienced professional with over 12 years of expertise in mobile marketing and the gaming industry. Currently, he leads the Ad Monetization department at MY.GAMES, which he built from the ground up since joining the company. His focus has been on developing innovative monetization strategies that drive revenue growth for mobile games
During this period, MY.GAMES has reached several key milestones, including a significant increase in ad revenue and improved user engagement across its mobile portfolio. Beyond his work in ad monetization, Dmitriy is also deeply involved in advancing ad tech initiatives to further enhance the company’s monetization strategies.
Since 2016, Ravid has specialized in ad monetization. Joining Playstudios in 2022, she's led ad monetization across their portfolio, leveraging data-driven strategies to optimize revenue. As a passionate gamer, she brings a unique perspective to the Tetris mobile product team since April 2024, focusing on integrating seamless ad experiences and product features that enhance ad mon KPIs.
Navigating an eclectic career trajectory, Dheeraj Matta has established himself as the Head of Ad Monetization at Outfit7, the masterminds behind the globally acclaimed Talking Tom & Friends franchise. His competence reaches across a multitude of sectors, such as digital advertising, data analytics, compliance, and strategic development.
Known affectionately as Dhee, he fuels his professional journey with a relentless curiosity, persistently pursuing knowledge and tackling challenges head-on. His agile shift from investment banking to advertising post-MBA, combined with a decade-long dedication to the industry, underlines his impressive adaptability and sharp acumen.
Dheeraj's career is marked by a rich tapestry of experiences spanning advertising agencies, networks, and publishers, exhibiting his versatility and strong command over the industry. He adeptly balances a keen focus on commercial aspects of operations with a solid operational and technical grounding, culminating in comprehensive, effective solutions.
Ascending rapidly within Outfit7 in less than five years, Dheeraj now masterminds ad monetization for Talking Tom & Friends, a beloved gaming portfolio engaging hundreds of millions of players globally. This achievement not only underscores his swift progression but also his capacity to thrive and lead in a dynamic, fast-evolving industry.
Alina is Head of Partner Relations at MY.GAMES, and has been responsible for recruiting new advertising channels, building strategic partnerships, leading a media buying team and overseeing performance marketing campaigns for over 15 mobile and PC titles in 60 placements (including flagship titles War Robots and Rush Royale).
Over the last 8 years, Alina has held various roles in the games marketing field, starting her career as an account manager at an affiliate network, then later moving on to MY.GAMES to explore new markets like China and driving fresh traffic to their apps and PC projects.
Starting out as a copyright lawyer in the game development field, Murad worked with companies like Animaccord and Fahrenheit Lab before moving into roles that involved product development and team management. His experience grew in smaller teams at Blakkfort and Full HP.
When COVID hit, Murad moved to Denmark to work as a producer at Tactile Games. There, he led diverse creative teams, worked on scaling games, ensured regular updates, and pushed for new ideas in the games they released. He became passionate about building and guiding teams around the world, helping them to do their best work.
As a producer, Murad contributed to games like 'Penny & Flo,' which was nominated for Best Live Game in 2022, 'Lily's Garden,' and the 'Simon's Cat' series. Now, he's leading a new division at Tactile Games in Cyprus as the head of the studio.
Glib has more than 12 years of experience in the gaming industry both on Mobile and PC/Console markets. Currently leading Outloud Games as CEO, data-driven developer and publisher of Idle/Tycoon games for mobile with 10M+ installs, and Co-founder of Doghowl Games, PC/console developer of AA games.
Andrii is CMO at Burny Games, with ten years experience in digital performance marketing, including the last seven years in mobile gaming. Since joining Burny Games two years ago, he has built the marketing department from the ground up. Andrii prioritizes collaboration between marketing and product teams to achieve impactful results. He takes a data-driven approach, embracing experimentation and creative strategies to drive marketing growth.
Attendees
Companies
Speakers
Content Tracks
RevU operates the industry's most advanced offerwall for games of all sizes and genres! Our secure SDK-less offerwall platform allows for quick and flexible integrations, and our unique lineup of direct demand generates the highest eCPMs in the industry on all mobile platforms. With a reach of millions of unique users, RevU also is a powerhouse for studios looking to acquire large amounts of new gamers while exceeding KPIs!
Liftoff is the leading growth acceleration platform for the mobile industry, helping advertisers, publishers, game developers and DSPs scale revenue growth with solutions to market and monetize mobile apps. Liftoff’s solutions, including Accelerate, Direct, Influence, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.
KashKick is at the forefront of revolutionising user acquisition for mobile gaming companies. Our platform is designed to attract and engage users who are not only interested in your game but are motivated to reach key milestones and make in-app purchases. By leveraging targeted acquisition strategies and data-driven insights, we ensure that every dollar of your ad spend delivers maximum returns. Ranked as the 11th fastest-growing company on the Inc 5000 list in 2024, KashKick has a proven track record of driving meaningful growth for game developers and publishers. Connect with us at Gamesforum to discover how we can help you acquire users who stay, play, and pay.
Prodege is one of the largest rewarded platforms in the world with 20 million monthly active users and over $2.2 Billion in rewards given to date. Prodege operates a consumer marketing and insights platform powered by our popular loyalty programs in over 70 markets. Whether you are a mobile game studio, developer, marketer, or agency, Prodege will help you acquire new players, increase revenue, and drive brand loyalty and product adoption. Join 200+ Studios that partner with Prodege to scale their user acquisition profitably and monetize their users with rewarded campaigns, surveys, and premium offers.
RTB House is a global company that provides state-of-the-art marketing technologies for top brands, agencies and game publishers worldwide. Its proprietary ad-buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel.
Moloco’s goal is to make the digital economy more equitable and profitable by delivering advanced machine learning to companies of all sizes. With Moloco’s machine learning platform for growth and performance, every app publisher and online retailer can now unlock the value of their unique, first-party data. Moloco Cloud DSP enables performance marketers to quickly scale user acquisition and achieve greater lifetime value through battle-tested prediction models. Moloco was founded in 2013 by a team of former Google machine learning engineers. Its headquarters in Redwood City, Moloco has nine offices across the US, UK, Korea, China, Japan, and Singapore.
Adtech built for publishers, not advertisers! Are you using AI to optimize your ad monetization? With Crackle, you can! We process 10 billion ad requests across 200 million users daily with game-changing results. Our privacy-first technology optimizes ad performance through improved ad latency, pricing at user-level, and demand diversity enabling publishers to maximize ad revenue and build sustainable businesses. Transform your ad monetisation with Crackle, book a meeting to learn how.
Mintegral is the leading programmatic advertising platform dedicated to helping mobile apps grow globally.
With access to premium traffic, industry-leading machine learning, and interactive creatives, Mintegral's AppGrowth, Retargeting, and Monetization solutions enable marketers to scale audiences and revenue with ease.
Unity is the world’s leading platform for creating and growing interactive, real-time 3D ("RT3D") content and experiences. Our comprehensive set of software and AI solutions supports content creators of all sizes through the entire development lifecycle as they build, run, and grow immersive, real-time 2D and 3D content and experiences for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. For more information, visit Unity.com.
YouAppi is a leading mobile marketing platform empowering brands and app marketers to drive growth and re-engagement at scale. With a data-driven approach, YouAppi leverages advanced machine learning and real-time analytics to deliver personalized retargeting solutions across the entire customer lifecycle. Expanding beyond mobile, YouAppi also offers innovative Connected TV (CTV) advertising solutions, enabling brands to reach audiences on the big screen with impactful, data-driven campaigns. Recognized globally for its innovation and performance, YouAppi partners with top apps, publishers, and advertisers to optimize campaign performance and maximize ROI. From dynamic app retargeting to innovative in-app and CTV advertising, YouAppi offers a full-stack solution designed to meet the evolving needs of modern marketers.
Stash is the first direct-to-consumer platform for game developers, providing not only the tools to sell to and engage with players directly but also the hands-on e-commerce expertise needed to scale. Setting us apart, Stash brings the best of other D2C industries to gaming, meaning you get more players using your D2C channel while your players enjoy a remarkable experience.
AVOW is an award-winning, global app growth company specializing in mobile OEM advertising. Founded with the vision to revolutionize mobile OEM advertising, AVOW has rapidly emerged as an industry leader with more than 100 advertisers on their roster. Through its partnerships with mobile OEMs, its proprietary tech AVOW Intelligence, and the joint formation of KYLN, a premium multi-channel distribution platform for game app developers, the company provides access to over 1.5 billion daily active users, and offers clients over 10 million monthly downloads.
Tyr Rewards is a rewards technology launched by TyrAds in 2022.
We empower loyalty in order to drive high-value users to your games.
Tyr Rewards platform encourages mobile gamers to engage more deeply and longer with mobile games in return for rewards.
Our goal is to create a community of engaged users who are rewarded for their engagement and loyalty.
Join us and be a part of the rewards revolution!
Kochava Inc. is a real-time data solutions company offering leading omnichannel measurement, multi-touch attribution, modern MMM, and campaign management for data-driven brands and platforms. We empower advertisers and publishers to measure what matters and achieve privacy-durable growth tailored to your unique KPIs. Kochava’s growth stack gives you control with a single source of truth across your omnichannel media mix and all connected devices.
With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in the United States, the company has offices globally. For more information visit www.kochava.com. Follow Kochava on social media: Facebook, Twitter, and LinkedIn.
Aarki is an AI company that builds advertising solutions to drive mobile revenue growth. We use AI to identify audiences in a privacy-first world by leveraging high-volume contextual bidding signals and proprietary behavioral models. It includes a full-service agency team and unified creative strategy delivering ad creative ideation and execution.
Vibe.co is a performance-focused Streaming TV DSP allowing marketers to drive incremental reach, increase UA campaign revenue, and support brand uplift, at scale. With over 500 premium app and channel partnerships and major MMP integrations, Vibe.co affords performance marketers full control of their campaign measurement and performance.
The Games Fund (TGF) is the leading gaming VC fund with offices in New York and Cyprus, investing in innovative early-stage games and game tech companies. TGF was founded by games industry veterans, holds the largest gaming portfolio in Eastern Europe and Cyprus, and is recognized as the #1 early-stage gaming investor in 2024.
Welcome to The Melanya Laz Podcast! 🎙️ Explore the world of gaming with exclusive interviews featuring industry leaders, innovators, and visionaries shaping the future of games. Plus, stay tuned for special promo codes for top gaming conferences!
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