Ben Jeger
Ben Jeger is Vice President of EMEA at Moloco with a responsibility to deliver on its mission to enable businesses of all sizes to benefit from the power of machine learning. With over a decade of mobile app marketing experience, he is focused on delivering the next stage of Moloco’s growth in the EMEA region by establishing Moloco as THE go-to partner for in-app ad inventory on the open internet.
Ben Jeger is speaking at the following sessions
Thursday 10 April | 11.30
Audience Segmentation: The Road to Incremental Revenue
With ad mon hacks closed and eCPMs decreasing, what can be done to maximise ad revenue? Our panel will share the importance of effective segmentation to maximise ads monetization. From ad personalization to creating the right ad experience for payers, understand how you leverage segmentation to bolster ad revenue.
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