2025 Speakers
Srivatsa, with 13 years in gaming, has worked at Zynga, GSN Games, PlayStudios, and Scopely, managing games across genres like Social Casino, Casual, Action Strategy and Simulations. Currently, he is the GM of a top social casino game at Scopely. He holds a Computer Science degree and a Masters in Business Administration.
Maksym Iuriovich Kovalenko (born November 30, 1988) is a Ukrainian IT entrepreneur and business strategy mentor. He is the founder and Chief Executive Officer of WMG International, known as adWMG, a programmatic monetization company that assists website and mobile application owners in monetizing their traffic. According to a well-known open-source search database, over 15,000 iOS and Android applications and 10,000 websites use adWMG solutions on a permanent basis. As of 2023, the company operates in Ukraine, the United States, and the United Kingdom.
Born in Kyiv, Ukraine, Maksym graduated from the lyceum "Naukova Zmina" and the Taras Shevchenko National University of Kyiv with a degree in Information Systems and Technology. In 2009, he attended a summer session at the University of California, Los Angeles, where he conceived his first ideas. This marked the beginning of his entrepreneurial journey.
Currently, Maksym is focused on developing new IT products and mentoring young IT entrepreneurs globally.
In addition to his professional pursuits, Maksym Kovalenko and WMG International are actively involved in volunteer work, supporting Ukrainians. Proud of his Ukrainian heritage, Maksym aims to showcase the strength of the Ukrainian nation and the efficacy of Ukrainian businesses to the world.
Olga is leading monetization in ZephyrMobile. With experience in apps and hyper casual games, she's now focused on the puzzle genre. Relying on a data driven approach she's optimizing ad tech to maximize value from each ad request and craft ads setup that keep players happy while boosting revenue.
With over seven years in ad monetization, I bring extensive expertise in optimizing ad strategies for mobile games. Having spent four years at Fanatee and three at Kwalee, I specialize in innovative approaches to ad flow and user engagement, consistently enhancing monetization outcomes across diverse audiences.
Ben Kazael is the Game Owner of Solitaire Cash, Papaya’s flagship game. Previously, he served as Head of Monetization and Operations at Papaya and was part of the monetization team in the early days of Coin Master at Moon Active. Ben has a strong analytical and game economy background, approaching monetization with a balance of creativity, economic insight, and data-driven decision-making.
Senior Advertising Monetization Manager at Kolibri Games spending the last 4 years in the mobile gaming industry. Mainly focusing on the Ad Tech improvements, optimizing the product’s ad placement and user ad journey for the main titles Idle Miner Tycoon and Idle Bank Tycoon in Kolibri portfolio while operating the usual Ad Mon flow with the latest updates in the industry.
Senior Ads Monetization Manager with 4+ years of experience building monetization strategies from scratch. Skilled in unconventional solutions, in-depth analytics and delivering fast results. If you want to monetize with ads, ask me how!
Katerina is an accomplished Chief Marketing Officer at Stork Limited, where she directs marketing strategy and cross-functional initiatives to drive business growth. With a background in marketing, monetisation, and leadership, she has excelled in roles at Gismart, Easybrain, and others, leading large teams and managing high-impact campaigns in the digital marketing space. As an Ambassador for Women in Games, Katerina also champions diversity in gaming. Her expertise spans analytics, team management, and strategic partnerships, underscoring a career built on delivering measurable results across multiple industries.
Navigating an eclectic career trajectory, Dheeraj Matta has established himself as the Head of Ad Monetization at Outfit7, the masterminds behind the globally acclaimed Talking Tom & Friends franchise. His competence reaches across a multitude of sectors, such as digital advertising, data analytics, compliance, and strategic development.
Known affectionately as Dhee, he fuels his professional journey with a relentless curiosity, persistently pursuing knowledge and tackling challenges head-on. His agile shift from investment banking to advertising post-MBA, combined with a decade-long dedication to the industry, underlines his impressive adaptability and sharp acumen.
Dheeraj's career is marked by a rich tapestry of experiences spanning advertising agencies, networks, and publishers, exhibiting his versatility and strong command over the industry. He adeptly balances a keen focus on commercial aspects of operations with a solid operational and technical grounding, culminating in comprehensive, effective solutions.
Ascending rapidly within Outfit7 in less than five years, Dheeraj now masterminds ad monetization for Talking Tom & Friends, a beloved gaming portfolio engaging hundreds of millions of players globally. This achievement not only underscores his swift progression but also his capacity to thrive and lead in a dynamic, fast-evolving industry.
Ravit Ross, Start.io’s CRO, has been in the AdTech industry for over ten years. She manages the global sales and account management team at Start.io and is responsible for the company's business growth.
Before joining Start.io, Ravit was VP Global Growth at YouAppi, a mobile tech company specializing in performance marketing.
As the founder and COO of MAF, Massimo Caroli has spent more than 10 years shaping the future of mobile game monetization. Under his leadership, MAF has become a key player in the rewarded advertising industry. Known for launching the successful MyChips offerwall, Massimo has helped mobile games across the globe unlock incremental revenue streams. His deep knowledge of offerwall strategies and rewarded advertising makes him a leading authority in the field.
Ezgi is a product/game monetization expert with engineering and product background, focusing specifically on monetization for over 6 years. She specializes in consulting with studios to develop effective monetization strategies for games and apps, empowering developers to maximize revenue potential while creating engaging user experiences.
Since 2021, after several years in digital marketing, Katerina has focused on mobile app ad monetization. Her expertise in mediation platform management with MAX, AdMob, Levelplay, drives revenue growth for hyper-casual and casual games.
She leads Ads Monetization strategy and execution at Burny Games, focusing on data analysis and strategic partnerships for success.
Jacki Vause is the Founder and CEO of Dimoso PR and Co-Founder of Global One Communications. She is one of the UK’s female tech PR pioneers and has worked in publishing and public relations for over 25 years. Named as one of PCR’s top 30 women in mobile, Jacki created Dimoso, an integrated digital marketing and PR agency specialising in mobile games and technology. Jacki has vast experience as a proven tech entrepreneur, with more than 9 companies under her belt, and wears the crown of business leader, mentor, Grit Daily author, and PR communications savant. Jacki’s experience encompasses leading entertainment companies such as BBC, Channel 4, Disney, and Angry Birds; expertly managing major consumer brands including Mazuma, Apple, GE, AT&T, and Panasonic; and successfully growing gaming giants like Rovio and Gismart. Managing traditional and digital, mobile, and social communications strategies for these brands, Jacki’s experience with startups and scaleups is extensive and invaluable.
Felix is a mobile ad monetization specialist who helps mobile games reach their maximum ad revenue potential. In his 6 years in mobile gaming Felix has worked for DSPs, Ad Networks and Gaming Studios and helped over 35 mobile games earn more than $100 million in ad revenue. https://www.linkedin.com/in/felix-braberg-7a732b51/
Eric Tournie Product Manager at Tactile working on Ad Monetisation. I'm part of a wonderful team made of developers, QA testers and data scientists! Together with the Games Teams we design, implement and test ads within our games to generate revenue while ensuring the best possible UX in our titles.
Božo is currently working as a Head of Ad Monetization at GameBiz Consulting and has been in the video games industry for over five years.
At GameBiz, Božo is heading the team that helps game developers monetize their games through ads. He has worked on games from various genres, including among others, match-three, strategy, sports, as well as idle and narrative-driven games. During his time at GameBiz, Božo has worked with the likes of Wargaming, Goodgame Studios, Nanobit, Lockwood Publishing, Creative Mobile, Pixel Federation, and many others.
He previously worked at Nordeus, where he was taking care of ads monetization, managing a business worth over 5 million dollars a year. He was also successfully managing partner relations with dozens of stakeholders including some of the most eminent football clubs in Europe.
Home of the Gamesforum events series, Mobilize & Monetize podcast, leading mobile game analysis and more about the world of mobile games marketing and monetization.