2025 Speakers
Jesus is the General Manager at Product Madness in Spain. PM is a global leader in mobile social casino games. With over 15 years of experience in the gaming industry, he founded a game development company and achieved a successful exit through a sale to a private equity firm. He specializes in strategic growth and operational excellence.
Arvid has more than 15 years of experience in the gaming industry, working with both mobile and PC/console games. He has managed the development and business of new games and live games at companies like King and Paradox Interactive. He is currently CEO of Safe Lane Gaming AB (Publ) a mobile games studio with a focus on Hybrid Casual games.
Eric Keen is Head of Analytics at London based Studio Supersolid. He helps drive strategy around User Acquisition, Ad Monetization & Product with a focus on their latest title - Cook & Merge.
Gabe Lewis is the Global Head of Accounts at Mistplay, the leading loyalty platform for mobile gamers. He has been building a worldwide client portfolio at Mistplay for the past 7 years, where he is passionate about customer success and gamer loyalty. Throughout his career, Gabe has been a part of the mobile gaming industry and a thought leader within the loyalty space, hosting and appearing on panels, and speaking at conferences like Gamesforum Seattle and Pocket Gamer Connects. Gabe is a graduate of the Telfer School of Management at the University of Ottawa and currently resides in Montreal
Anastasia Proskuryakova is the UA Team Lead at MY.GAMES, overseeing user acquisition for our hit mobile title Rush Royale, one of the top-grossing games in the MY.GAMES portfolio (LTR 300+M in 2023).
With 6+ years of experience in mobile gaming, Anastasia has progressed from a Junior User Acquisition Manager to leading a team, specializing in adapting strategies to the constantly evolving advertising landscape.
In addition to her professional role, Anastasia is a strong advocate for mentorship in user acquisition and actively supports the growth of aspiring professionals in the industry. Outside of work (and sometimes during meetings), she is addicted to playing Castle Duels.
Souhail Wardi is an Executive Producer at Carry1st, Africa's leading mobile games publisher. With expertise in creative strategy, user acquisition, and cultural localization, he drives growth in both emerging and Tier 1 markets. Souhail’s passion for innovation and operational excellence has been key to Carry1st's success in scaling games globally.
Anastasiia Galitskaia is a Senior Analyst in AppLovin’s business development team. AppLovin makes technologies that help businesses of every size connect to their ideal customers. Anastasiia is focused on building and evolving key partnerships across Eastern Europe and the CIS region, advising on user acquisition and ad monetization strategies, and applying creative techniques to help developers boost their business growth.
Before joining AppLovin, Anastasiia Galitskaia was Account Manager at Adjoe, where she managed user acquisition for multiple accounts across Europe and APAC and successfully implemented growth strategies that substantially boosted account spending.
Kate Minogue, MBA, MSc, is a Data and AI advisor and Chief Product Officer at Frekkel, with over 10 years’ experience in the gaming industry. A seasoned marketing and analytics leader, she combines strategy, data, and a people-first approach to drive customer-centric innovation and deliver transformative results in consumer technology.
Glib has more than 12 years of experience in the gaming industry both on Mobile and PC/Console markets. Currently leading Outloud Games as CEO, data-driven developer and publisher of Idle/Tycoon games for mobile with 10M+ installs, and Co-founder of Doghowl Games, PC/console developer of AA games.
Andrii is CMO at Burny Games, with ten years experience in digital performance marketing, including the last seven years in mobile gaming. Since joining Burny Games two years ago, he has built the marketing department from the ground up. Andrii prioritizes collaboration between marketing and product teams to achieve impactful results. He takes a data-driven approach, embracing experimentation and creative strategies to drive marketing growth.
As the chief analyst and founder of MobileGroove — a top 50 ranked destination providing strategic content marketing to the global mobile industry and mentoring and consulting to tech startups — Peggy is recognized as one of the leading experts shaping the mobile world.
As a writer, analyst, consultant, and in-demand online talent, she produces webinars, podcasts and video shows to educate marketers on the latest mobile and app marketing trends, customer engagement and omnichannel experience.
Peggy is also a nine-time author, a Forbes Senior Writer and a guest contributor for a variety of leading media outlets, where she shares her insights on CX innovation, business transformation and how brands and marketers can grow through retention. Her upcoming book provides marketers with a playbook and best practices they can follow to apply values-driven marketing to deliver magnetic experiences that attract and retain customers.
Julie is a User Acquisition specialist and consultant with over 7 years of experience in the Ad Tech industry, focusing on scaling mobile apps and games. Having worked at industry leaders like Apple (Search Ads) and ironSource (now Unity), she has supported top global gaming companies in EMEIA to grow their apps profitably. Today, she consults as a freelancer, leveraging her expertise in data-driven growth strategies and App Store optimisations.
Luis is senior executive with over 15 years of games industry experience under his belt, having worked both in the AAA console and mobile free-to-play space. Starting his career at EA, he has had the privilege to work for numerous other mid to large gaming companies among which are 2K Games, Gameloft, King, and Scopely. Today he leads a team of 60 marketers and serves as a member of the leadership team at the publicly listed company Rovio, maker of the world famous Angry Birds series. Luis is a strong believer in the need to bring marketing and product teams together to work in unison.
Best known as the Tuna of the gaming industry, Michal is Head of Marketing in Pixel Federation, ambassador of fair and honest communication. More than 7 years in the Gaming Industry, more than 20 years doing marketing. Main responsibility and mission is leading the team with care.
Jami Wardman has been in the Gaming Industry for 13 years. She started in Business Development, which gave her the opportunity to speak with a lot of people in the industry and hear about their frustrations. As COO of Lab Cave, she has strived towards working efficiently and ensuring her teams are supported.
Home of the Gamesforum events series, Mobilize & Monetize podcast, leading mobile game analysis and more about the world of mobile games marketing and monetization.