2025 Speakers
Srivatsa, with 13 years in gaming, has worked at Zynga, GSN Games, PlayStudios, and Scopely, managing games across genres like Social Casino, Casual, Action Strategy and Simulations. Currently, he is the GM of a top social casino game at Scopely. He holds a Computer Science degree and a Masters in Business Administration.
Jesus is the General Manager at Product Madness in Spain. PM is a global leader in mobile social casino games. With over 15 years of experience in the gaming industry, he founded a game development company and achieved a successful exit through a sale to a private equity firm. He specializes in strategic growth and operational excellence.
VP of Product at AppMagic with a special love for games, education, AI, and coffee. Has worked both in large corporations and small start-ups and has even developed one of his own. Gladly chats about mobile app intelligence, competitors analysis, game deconstructs, and live ops. If this is your cup of tea, hit me up, and let's meet!
Maksym Iuriovich Kovalenko (born November 30, 1988) is a Ukrainian IT entrepreneur and business strategy mentor. He is the founder and Chief Executive Officer of WMG International, known as adWMG, a programmatic monetization company that assists website and mobile application owners in monetizing their traffic. According to a well-known open-source search database, over 15,000 iOS and Android applications and 10,000 websites use adWMG solutions on a permanent basis. As of 2023, the company operates in Ukraine, the United States, and the United Kingdom.
Born in Kyiv, Ukraine, Maksym graduated from the lyceum "Naukova Zmina" and the Taras Shevchenko National University of Kyiv with a degree in Information Systems and Technology. In 2009, he attended a summer session at the University of California, Los Angeles, where he conceived his first ideas. This marked the beginning of his entrepreneurial journey.
Currently, Maksym is focused on developing new IT products and mentoring young IT entrepreneurs globally.
In addition to his professional pursuits, Maksym Kovalenko and WMG International are actively involved in volunteer work, supporting Ukrainians. Proud of his Ukrainian heritage, Maksym aims to showcase the strength of the Ukrainian nation and the efficacy of Ukrainian businesses to the world.
Arvid has more than 15 years of experience in the gaming industry, working with both mobile and PC/console games. He has managed the development and business of new games and live games at companies like King and Paradox Interactive. He is currently CEO of Safe Lane Gaming AB (Publ) a mobile games studio with a focus on Hybrid Casual games.
Eric Keen is Head of Analytics at London based Studio Supersolid. He helps drive strategy around User Acquisition, Ad Monetization & Product with a focus on their latest title - Cook & Merge.
I began my career as a UI/UX designer in e-commerce, gaining strong UX expertise before transitioning to game development at Gameloft, where I worked on Sonic Runner Adventure and Disney Princess Majestic Quest. Now, as Director of Products at Hypercell Games, I drive the creation and success of hypercasual and hybrid-casual puzzle games, including global hits like Sand Balls, Unpuzzle, and Garden Balls.
Gabe Lewis is the Global Head of Accounts at Mistplay, the leading loyalty platform for mobile gamers. He has been building a worldwide client portfolio at Mistplay for the past 7 years, where he is passionate about customer success and gamer loyalty. Throughout his career, Gabe has been a part of the mobile gaming industry and a thought leader within the loyalty space, hosting and appearing on panels, and speaking at conferences like Gamesforum Seattle and Pocket Gamer Connects. Gabe is a graduate of the Telfer School of Management at the University of Ottawa and currently resides in Montreal
Anastasia Proskuryakova is the UA Team Lead at MY.GAMES, overseeing user acquisition for our hit mobile title Rush Royale, one of the top-grossing games in the MY.GAMES portfolio (LTR 300+M in 2023).
With 6+ years of experience in mobile gaming, Anastasia has progressed from a Junior User Acquisition Manager to leading a team, specializing in adapting strategies to the constantly evolving advertising landscape.
In addition to her professional role, Anastasia is a strong advocate for mentorship in user acquisition and actively supports the growth of aspiring professionals in the industry. Outside of work (and sometimes during meetings), she is addicted to playing Castle Duels.
Olga is leading monetization in ZephyrMobile. With experience in apps and hyper casual games, she's now focused on the puzzle genre. Relying on a data driven approach she's optimizing ad tech to maximize value from each ad request and craft ads setup that keep players happy while boosting revenue.
Souhail Wardi is an Executive Producer at Carry1st, Africa's leading mobile games publisher. With expertise in creative strategy, user acquisition, and cultural localization, he drives growth in both emerging and Tier 1 markets. Souhail’s passion for innovation and operational excellence has been key to Carry1st's success in scaling games globally.
Volodymyr (Vova) Manoilo is a professional gaming marketer with experience in both F2P and premium games. He’s a Product Marketing Manager at Gameloft, working on Asphalt Legends Unite – the cross-platform racing game with over 250 million downloads. He had shaped marketing strategies for such titles as Asphalt 9: Legends, World of Tanks PC, Doom Eternal, Fallout 76, and others.
Anastasiia Galitskaia is a Senior Analyst in AppLovin’s business development team. AppLovin makes technologies that help businesses of every size connect to their ideal customers. Anastasiia is focused on building and evolving key partnerships across Eastern Europe and the CIS region, advising on user acquisition and ad monetization strategies, and applying creative techniques to help developers boost their business growth.
Before joining AppLovin, Anastasiia Galitskaia was Account Manager at Adjoe, where she managed user acquisition for multiple accounts across Europe and APAC and successfully implemented growth strategies that substantially boosted account spending.
Digital Marketer specialized in the mobile gaming industry, with experience in Hyper Casual, Casual and Mid Core games.
I’m a Mobile Marketing Consultant with 15+ years of experience, including as Marketing Director at Ubisoft, where I launched successful games. Now, I help developers and studios grow their audience and visibility with tailored strategies in ASO, player engagement, and more to thrive in the competitive mobile market.
Kate Minogue, MBA, MSc, is a Data and AI advisor and Chief Product Officer at Frekkel, with over 10 years’ experience in the gaming industry. A seasoned marketing and analytics leader, she combines strategy, data, and a people-first approach to drive customer-centric innovation and deliver transformative results in consumer technology.
Archie Stonehill is the Head of Product at Stash, collaborating with top game studios to build a first of its kind direct-to-consumer platform for games. Previously, he was Engagement Manager and Senior Expert Advisor in Games at McKinsey, and following that, was a Principal at Makers Fund, working closely with founders and investing in the next big studios. As a hardcore gamer himself, Archie is deeply passionate about the impact D2C will have on player experiences and industry innovation.
With over seven years in ad monetization, I bring extensive expertise in optimizing ad strategies for mobile games. Having spent four years at Fanatee and three at Kwalee, I specialize in innovative approaches to ad flow and user engagement, consistently enhancing monetization outcomes across diverse audiences.
Teodora is a Product Manager for the award-winning mobile game Knighthood from Midoki, a Sumo Group studio. With a degree in Game Development and experience in QA, she has been living and breathing Product and Live Ops previously at Supersolid and DECA Games.
I am a User Acquisition and Performance Marketing expert with 8+ years in mobile gaming. Currently driving growth for Angry Birds 2, I leverage data insights, innovative testing, and high-impact creatives in UA ads to achieve measurable success and engage global audiences.
Ben Kazael is the Game Owner of Solitaire Cash, Papaya’s flagship game. Previously, he served as Head of Monetization and Operations at Papaya and was part of the monetization team in the early days of Coin Master at Moon Active. Ben has a strong analytical and game economy background, approaching monetization with a balance of creativity, economic insight, and data-driven decision-making.
An advocate for a 'math and magic' approach to marketing, Arturo specializes in driving growth by combining in-depth analytics with creative influencer partnerships and community initiatives. He focuses on measurable engagement strategies that resonate with players, build excitement, amplify reach, and foster lasting loyalty for mobile games.
Jacques Neuvel has been active in the gaming industry since its early days, where retail played an essential part in the distribution of games, later focusing on casual gaming. From 2022 onwards, Denda Games has been transformed into a game development studio focused on HTML5 Games for the News and Media industry.
Dylan Tredrea is a product leader in mobile free to play games with >12 years of high-profile professional experience, including >5 years leading teams, while working with some of the biggest IPs and most successful companies in the industry such as Disney, Rovio, Zeptolab, & CrazyLabs.
Product Management and Game Design Consultant with special focus on casual puzzles and hybridcasual games. Previously worked on several different genres and platforms including leading the largest instant game on Facebook gaming. Also a regular contributor to the Deconstructor of Fun blog with over 20 articles for the last 3 years
A mixed marketing artist with nearly two decades of experience at Rovio, Next Games, and Futureplay/Plarium. My philosophy? Focus on creating standout, talk-worthy experiences rather than being the loudest mediocre voice.
Matej Jurcak is a seasoned mobile games professional responsible for handling growth partnerships at TrainStation 2 and Diggy's Adventure publisher Pixel Federation. Matej's expertise focuses on business development, UA, ASO and organic growth strategies.
Glib has more than 12 years of experience in the gaming industry both on Mobile and PC/Console markets. Currently leading Outloud Games as CEO, data-driven developer and publisher of Idle/Tycoon games for mobile with 10M+ installs, and Co-founder of Doghowl Games, PC/console developer of AA games.
As a behavioral economics enthusiast and lifelong gamer, Mari found her calling in life in Product Management and Live Ops. She’s currently the product owner for the award winning mobile game, Disney Heroes: Battle Mode which will celebrate its 7th anniversary this May.
Mari is also working on advocacy for diversity, equity, and inclusion in the games space, partnering with nonprofit organizations such as the*gamehers, Inspiring Girls, and more.
Marion has been doing influencer marketing since 2014. She started in an influencer management software company, where she handled hundreds of campaigns for clients from all industries. After a few years, she realized she needed more depth in metrics and more impact on strategy so she decided to move over to the client side. She built and executed the influencer marketing strategy for multiple games in different genres with various audiences.
After multiple years of building and executing the influencer marketing strategy in several mobile gaming studios, she decided to move to the consulting sector to diversify the projects and apps on which she works.
Senior Advertising Monetization Manager at Kolibri Games spending the last 4 years in the mobile gaming industry. Mainly focusing on the Ad Tech improvements, optimizing the product’s ad placement and user ad journey for the main titles Idle Miner Tycoon and Idle Bank Tycoon in Kolibri portfolio while operating the usual Ad Mon flow with the latest updates in the industry.
Senior Ads Monetization Manager with 4+ years of experience building monetization strategies from scratch. Skilled in unconventional solutions, in-depth analytics and delivering fast results. If you want to monetize with ads, ask me how!
Katerina is an accomplished Chief Marketing Officer at Stork Limited, where she directs marketing strategy and cross-functional initiatives to drive business growth. With a background in marketing, monetisation, and leadership, she has excelled in roles at Gismart, Easybrain, and others, leading large teams and managing high-impact campaigns in the digital marketing space. As an Ambassador for Women in Games, Katerina also champions diversity in gaming. Her expertise spans analytics, team management, and strategic partnerships, underscoring a career built on delivering measurable results across multiple industries.
Andrii is CMO at Burny Games, with ten years experience in digital performance marketing, including the last seven years in mobile gaming. Since joining Burny Games two years ago, he has built the marketing department from the ground up. Andrii prioritizes collaboration between marketing and product teams to achieve impactful results. He takes a data-driven approach, embracing experimentation and creative strategies to drive marketing growth.
Navigating an eclectic career trajectory, Dheeraj Matta has established himself as the Head of Ad Monetization at Outfit7, the masterminds behind the globally acclaimed Talking Tom & Friends franchise. His competence reaches across a multitude of sectors, such as digital advertising, data analytics, compliance, and strategic development.
Known affectionately as Dhee, he fuels his professional journey with a relentless curiosity, persistently pursuing knowledge and tackling challenges head-on. His agile shift from investment banking to advertising post-MBA, combined with a decade-long dedication to the industry, underlines his impressive adaptability and sharp acumen.
Dheeraj's career is marked by a rich tapestry of experiences spanning advertising agencies, networks, and publishers, exhibiting his versatility and strong command over the industry. He adeptly balances a keen focus on commercial aspects of operations with a solid operational and technical grounding, culminating in comprehensive, effective solutions.
Ascending rapidly within Outfit7 in less than five years, Dheeraj now masterminds ad monetization for Talking Tom & Friends, a beloved gaming portfolio engaging hundreds of millions of players globally. This achievement not only underscores his swift progression but also his capacity to thrive and lead in a dynamic, fast-evolving industry.
Ravit Ross, Start.io’s CRO, has been in the AdTech industry for over ten years. She manages the global sales and account management team at Start.io and is responsible for the company's business growth.
Before joining Start.io, Ravit was VP Global Growth at YouAppi, a mobile tech company specializing in performance marketing.
As the Managing Director at Digital Turbine, Shalom leads a team of sales and business development professionals who are passionate about delivering the best mobile solutions for our clients and partners. He has over 11 years of experience in the mobile industry, working with global publishers, advertisers, and platforms across various markets and regions. Shalom recently took on the position of global alternative distribution and growth to lead Digital Turbine’s efforts to disrupt the way we all interact with app stores.
As the chief analyst and founder of MobileGroove — a top 50 ranked destination providing strategic content marketing to the global mobile industry and mentoring and consulting to tech startups — Peggy is recognized as one of the leading experts shaping the mobile world.
As a writer, analyst, consultant, and in-demand online talent, she produces webinars, podcasts and video shows to educate marketers on the latest mobile and app marketing trends, customer engagement and omnichannel experience.
Peggy is also a nine-time author, a Forbes Senior Writer and a guest contributor for a variety of leading media outlets, where she shares her insights on CX innovation, business transformation and how brands and marketers can grow through retention. Her upcoming book provides marketers with a playbook and best practices they can follow to apply values-driven marketing to deliver magnetic experiences that attract and retain customers.
I've been part of the industry for quite a while, guiding product development and enhancing live games at companies such as Scopely, Product Madness, and Gameloft. Now, as Lead Product Manager at Rovio, I'm passionate about driving innovation and building the future of gaming.
Otto is an Ad Monetization Manager, and together with his team responsible for everything that comes to advertising in Fingersoft’s products. Otto is a former game developer and software engineer with a master’s degree in theoretical physics, who has warped smoothly to the business development level of the game industry. Fingersoft is famous for its worldwide smash hits Hill Climb Racing and Hill Climb Racing 2 that have accumulated over 2 billion downloads across platforms
As the founder and COO of MAF, Massimo Caroli has spent more than 10 years shaping the future of mobile game monetization. Under his leadership, MAF has become a key player in the rewarded advertising industry. Known for launching the successful MyChips offerwall, Massimo has helped mobile games across the globe unlock incremental revenue streams. His deep knowledge of offerwall strategies and rewarded advertising makes him a leading authority in the field.
Julie is a User Acquisition specialist and consultant with over 7 years of experience in the Ad Tech industry, focusing on scaling mobile apps and games. Having worked at industry leaders like Apple (Search Ads) and ironSource (now Unity), she has supported top global gaming companies in EMEIA to grow their apps profitably. Today, she consults as a freelancer, leveraging her expertise in data-driven growth strategies and App Store optimisations.
Luis is senior executive with over 15 years of games industry experience under his belt, having worked both in the AAA console and mobile free-to-play space. Starting his career at EA, he has had the privilege to work for numerous other mid to large gaming companies among which are 2K Games, Gameloft, King, and Scopely. Today he leads a team of 60 marketers and serves as a member of the leadership team at the publicly listed company Rovio, maker of the world famous Angry Birds series. Luis is a strong believer in the need to bring marketing and product teams together to work in unison.
Best known as the Tuna of the gaming industry, Michal is Head of Marketing in Pixel Federation, ambassador of fair and honest communication. More than 7 years in the Gaming Industry, more than 20 years doing marketing. Main responsibility and mission is leading the team with care.
Chief Communications Officer at ZiMAD, expert in Strategic Communications. Brand marketing professional with over 10 year of experience. Mother of a young gamer, blogger, lecturer. ExWargaming, exGame.tv, exFreeplay
Mariam recently joined Gamesforum as Head of Content, having previously worked at Exchangewire as editorial lead. With a keen interest in ad tech, Mariam’s area of interest also includes ad monetisation, UA, curation, and more. Previously, she also hosted the Madtech Podcast, which featured a range of industry leaders and visionaries, ranging from Paramount to Uber and Microsoft.
Ezgi is a product/game monetization expert with engineering and product background, focusing specifically on monetization for over 6 years. She specializes in consulting with studios to develop effective monetization strategies for games and apps, empowering developers to maximize revenue potential while creating engaging user experiences.
Studied computer science at the Kharkiv National University of Radioelectronics, Ukraine. I was a founder of the XGD Indie Game Developers conference in Ukraine. Also, multiple times, I was on the jury on different Game Jams and Indie Cups. Working for 13+ years on a f2p games. For the last 9 years, I have worked in Plarium, starting as a project manager, rapidly switching to a game design position, and then forming a Game Design Department as a GD Lead. I am currently working as a Game Director on the action shooter game Mech Arena.
Since 2021, after several years in digital marketing, Katerina has focused on mobile app ad monetization. Her expertise in mediation platform management with MAX, AdMob, Levelplay, drives revenue growth for hyper-casual and casual games.
She leads Ads Monetization strategy and execution at Burny Games, focusing on data analysis and strategic partnerships for success.
Jami Wardman has been in the Gaming Industry for 13 years. She started in Business Development, which gave her the opportunity to speak with a lot of people in the industry and hear about their frustrations. As COO of Lab Cave, she has strived towards working efficiently and ensuring her teams are supported.
Gus Viegas - Vice President of Marketing at Cosmic Lounge, User Acquisition Advisor at Gamesforum and Member of the UA Society. After 11 years in the mobile gaming industry, he has overseen the launch of 50 games with over $60M in profitable marketing spend. Public Speaker and Advisor, currently researching AI applications for mobile marketing and launching a new Puzzle Casual title."
Jacki Vause is the Founder and CEO of Dimoso PR and Co-Founder of Global One Communications. She is one of the UK’s female tech PR pioneers and has worked in publishing and public relations for over 25 years. Named as one of PCR’s top 30 women in mobile, Jacki created Dimoso, an integrated digital marketing and PR agency specialising in mobile games and technology. Jacki has vast experience as a proven tech entrepreneur, with more than 9 companies under her belt, and wears the crown of business leader, mentor, Grit Daily author, and PR communications savant. Jacki’s experience encompasses leading entertainment companies such as BBC, Channel 4, Disney, and Angry Birds; expertly managing major consumer brands including Mazuma, Apple, GE, AT&T, and Panasonic; and successfully growing gaming giants like Rovio and Gismart. Managing traditional and digital, mobile, and social communications strategies for these brands, Jacki’s experience with startups and scaleups is extensive and invaluable.
Felix is a mobile ad monetization specialist who helps mobile games reach their maximum ad revenue potential. In his 6 years in mobile gaming Felix has worked for DSPs, Ad Networks and Gaming Studios and helped over 35 mobile games earn more than $100 million in ad revenue. https://www.linkedin.com/in/felix-braberg-7a732b51/
Eric Tournie Product Manager at Tactile working on Ad Monetisation. I'm part of a wonderful team made of developers, QA testers and data scientists! Together with the Games Teams we design, implement and test ads within our games to generate revenue while ensuring the best possible UX in our titles.
Božo is currently working as a Head of Ad Monetization at GameBiz Consulting and has been in the video games industry for over five years.
At GameBiz, Božo is heading the team that helps game developers monetize their games through ads. He has worked on games from various genres, including among others, match-three, strategy, sports, as well as idle and narrative-driven games. During his time at GameBiz, Božo has worked with the likes of Wargaming, Goodgame Studios, Nanobit, Lockwood Publishing, Creative Mobile, Pixel Federation, and many others.
He previously worked at Nordeus, where he was taking care of ads monetization, managing a business worth over 5 million dollars a year. He was also successfully managing partner relations with dozens of stakeholders including some of the most eminent football clubs in Europe.
Home of the Gamesforum events series, Mobilize & Monetize podcast, leading mobile game analysis and more about the world of mobile games marketing and monetization.