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• Ad Monetization
• Alternative Growth
• Day Two Roundtables

• 08.00 - Registration Opens
  09.00

  Gamesforum Unfiltered: Monetization

  

  Felipe Mata, General Manager, Voodoo

  

  Felipe Mata

  General Manager

  Voodoo

  

  Katerina Dudinskaya, CMO, Stork Limited

  

  Katerina Dudinskaya

  CMO

  Stork Limited

  Katerina is an accomplished Chief Marketing Officer at Stork Limited, where she directs marketing strategy and cross-functional initiatives to drive business growth. With a background in marketing, monetisation, and leadership, she has excelled in roles at Gismart, Easybrain, and others, leading large teams and managing high-impact campaigns in the digital marketing space. As an Ambassador for Women in Games, Katerina also champions diversity in gaming. Her expertise spans analytics, team management, and strategic partnerships, underscoring a career built on delivering measurable results across multiple industries.

  

  Jane Anderson, VP Business Development & Strategic Partnerships, Rollic

  

  Jane Anderson

  VP Business Development & Strategic Partnerships

  Rollic

  

  Srivatsa Narasimhan, General Manager & Vice President, Scopely

  

  Srivatsa Narasimhan

  General Manager & Vice President

  Scopely

  Srivatsa, with 13 years in gaming, has worked at Zynga, GSN Games, PlayStudios, and Scopely, managing games across genres like Social Casino, Casual, Action Strategy and Simulations. Currently, he is the GM of a top social casino game at Scopely. He holds a Computer Science degree and a Masters in Business Administration.

  

  Jacki Vause, CEO, Dimoso

  

  Jacki Vause

  CEO

  Dimoso

  Jacki Vause is the Founder and CEO of Dimoso PR and Co-Founder of Global One Communications. She is one of the UK’s female tech PR pioneers and has worked in publishing and public relations for over 25 years. Named as one of PCR’s top 30 women in mobile, Jacki created Dimoso, an integrated digital marketing and PR agency specialising in mobile games and technology. Jacki has vast experience as a proven tech entrepreneur, with more than 9 companies under her belt, and wears the crown of business leader, mentor, Grit Daily author, and PR communications savant. Jacki’s experience encompasses leading entertainment companies such as BBC, Channel 4, Disney, and Angry Birds; expertly managing major consumer brands including Mazuma, Apple, GE, AT&T, and Panasonic; and successfully growing gaming giants like Rovio and Gismart. Managing traditional and digital, mobile, and social communications strategies for these brands, Jacki’s experience with startups and scaleups is extensive and invaluable.

  Camille Labat, Head of Account Management, LoopMe

  Camille Labat

  Head of Account Management

  LoopMe

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  09.00

  Gamesforum Unfiltered: Monetization

  Bridging the gap between ads and product monetization, and kick-starting day two of Gamesforum Barcelona, our Unfiltered panel! 
   
  Join DIMOSO’s Jacki Vause as she leads our panel through uncensored discussion. Making observations, sharing real takes and offering insights on the challenges presented to mobile fames F2P monetization in 2025.  

  This session is off the record, so come with your questions prepared! You don’t want to miss this. 

  10.00

  Off the Wall

  

  Tanner Hanson, President, RevU

  

  Tanner Hanson

  President

  RevU

  Tanner Hanson is the President of RevU, where he is responsible for the business’ growth, product, and account management. He joined RevU in 2022 to transform the business into a multi-platform solution for publishers and advertisers.
  
  Prior to RevU, Tanner led US account management across advertisers and publishers at ironSource (now part of Unity Technologies), overseeing both ad network and offerwall clients. He started his mobile career after a post-college stint in retail on the agency side, running app campaigns for clients including Square, Eventbrite, and Meta. Tanner is Bay Area born and raised, currently based in San Francisco.

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  Sponsored by
  

  

  RevU operates the industry's most advanced offerwall for games of all sizes and genres! Our secure SDK-less offerwall platform allows for quick and flexible integrations, and our unique lineup of direct demand generates the highest eCPMs in the industry on all mobile platforms. With a reach of millions of unique users, RevU also is a powerhouse for studios looking to acquire large amounts of new gamers while exceeding KPIs!

  Visit website

  10.00

  Off the Wall

  If you still think offerwalls require SDKs and exclusivity, you’re not making as much money as you should be. Learn the why's and how's of monetizing with offerwall from RevU, a company revolutionizing the format, led by executives from ironSource and Tapjoy.  

  10.30

  Why is Bidding Ruining your Ad Revenue?

  

  Bruno Balistrieri, Senior Ad Monetization Analyst, Kwalee

  

  Bruno Balistrieri

  Senior Ad Monetization Analyst

  Kwalee

  With over seven years in ad monetization, I bring extensive expertise in optimizing ad strategies for mobile games. Having spent four years at Fanatee and three at Kwalee, I specialize in innovative approaches to ad flow and user engagement, consistently enhancing monetization outcomes across diverse audiences.

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  10.30

  Why is Bidding Ruining your Ad Revenue?

  With most of the networks forcing us to move to a bidding-only waterfall system, what controls do we still have over our own product? Is this indeed beneficial for the publishers or only for them? This presentation will aim to highlight the main aspects that justify why a hybrid waterfall system is still a good advantage for publishers and the negative impacts of having too little control over your ad monetization.

  11.00 - Morning Coffee Networking Break
  11.30

  Handling Your Ad Inventory: From Blocking Competitors to Protecting Your Ad Quality

  

  Božo Jankovic, Head of Ad Monetization, GameBiz Consulting

  

  Božo Jankovic

  Head of Ad Monetization

  GameBiz Consulting

  Božo is currently working as a Head of Ad Monetization at GameBiz Consulting and has been in the video games industry for over five years.

  At GameBiz, Božo is heading the team that helps game developers monetize their games through ads. He has worked on games from various genres, including among others, match-three, strategy, sports, as well as idle and narrative-driven games. During his time at GameBiz, Božo has worked with the likes of Wargaming, Goodgame Studios, Nanobit, Lockwood Publishing, Creative Mobile, Pixel Federation, and many others.

  He previously worked at Nordeus, where he was taking care of ads monetization, managing a business worth over 5 million dollars a year. He was also successfully managing partner relations with dozens of stakeholders including some of the most eminent football clubs in Europe.

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  11.30

  Handling Your Ad Inventory: From Blocking Competitors to Protecting Your Ad Quality

  Ad quality is becoming an increasing concern among game developers that monetize their games with ads. How to protect your game from poor quality ads? We will try to answer these and more questions such as - Should you block competitor ads? 

  11.55

  Privacy-led Ad Monetization in 2025

  

  Kim Skovgaards, AdTech Specialist, Usercentrics

  

  Kim Skovgaards

  AdTech Specialist

  Usercentrics

  With nearly a decade of adtech experience, Kim specializes in bridging privacy, technology, and ad monetization strategies to empower publishers. As an AdTech Specialist at Usercentrics, he leads publisher and adtech initiatives within the Product team, leveraging frameworks like IAB’s TCF and GPP to guide publishers through the evolving intersection of privacy and advertising.
  
  
  

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  Sponsored by
  

  

  Usercentrics is a global market leader in solutions for data privacy and privacy-led marketing. We believe in creating a healthy balance among data-driven business and privacy-led marketing for every size of enterprise. Usercentrics App CMP handles user consent on mobile apps, Usercentrics CMP serves companies with enterprise-grade custom requirements, and Cookiebot CMP is our plug-and-play SaaS.
  
  Usercentrics is active in 195 countries, with over 5,600 partners, and handles more than 6.6 billion monthly user consents on over 2.2 million websites and apps.
  
  Learn more on usercentrics.com

  Visit website

  11.55

  Privacy-led Ad Monetization in 2025

  Understand why Privacy Matters in Ad Monetization, Global trends influencing the industry and gain actionable insights, tailored to you as an Ad Monetization professional. 

   

  12.20

  Effective User Segmentation: Road to Incremental Ad Revenue

  

  Felix Braberg, Co-Founder, 2.5 Gamers

  

  Felix Braberg

  Co-Founder

  2.5 Gamers

  Felix is a mobile ad monetization specialist who helps mobile games reach their maximum ad revenue potential. In his 6 years in mobile gaming Felix has worked for DSPs, Ad Networks and Gaming Studios and helped over 35 mobile games earn more than $100 million in ad revenue. https://www.linkedin.com/in/felix-braberg-7a732b51/

  

  Katerina Maliaran, Head of Ad Monetization, Burny Games

  

  Katerina Maliaran

  Head of Ad Monetization

  Burny Games

  Since 2021, after several years in digital marketing, Katerina has focused on mobile app ad monetization. Her expertise in mediation platform management with MAX, AdMob, Levelplay, drives revenue growth for hyper-casual and casual games.
  She leads Ads Monetization strategy and execution at Burny Games, focusing on data analysis and strategic partnerships for success.

  

  Olga Romanovich, Head of Ad Monetization, ZephyrMobile

  

  Olga Romanovich

  Head of Ad Monetization

  ZephyrMobile

  Olga is leading monetization in ZephyrMobile. With experience in apps and hyper casual games, she's now focused on the puzzle genre. Relying on a data driven approach she's optimizing ad tech to maximize value from each ad request and craft ads setup that keep players happy while boosting revenue.

  

  Massimo Caroli, COO & Founder, MAF

  

  Massimo Caroli

  COO & Founder

  MAF

  As the founder and COO of MAF, Massimo Caroli has spent more than 10 years shaping the future of mobile game monetization. Under his leadership, MAF has become a key player in the rewarded advertising industry. Known for launching the successful MyChips offerwall, Massimo has helped mobile games across the globe unlock incremental revenue streams. His deep knowledge of offerwall strategies and rewarded advertising makes him a leading authority in the field.

  

  Ravit Ross, CRO, Start.io

  

  Ravit Ross

  CRO

  Start.io

  Ravit Ross, Start.io’s CRO, has been in the AdTech industry for over ten years. She manages the global sales and account management team at Start.io and is responsible for the company's business growth.

  Before joining Start.io, Ravit was VP Global Growth at YouAppi, a mobile tech company specializing in performance marketing.

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  12.20

  Effective User Segmentation: Road to Incremental Ad Revenue

  Effective user segmentation is the key to unlocking incremental ad revenue in 2025. It requires a deep understanding of your player base, and a framework designed to avoid cannibalisation of revenue.  

   In an increasingly hybrid monetization landscape, our panel will share their experience and advice on achieving successful user segmentation, tips on working with product, analytics and marketing team to drive a better user understanding and the work being down balance the delicacy of in-game economies. 

  13.00 - Networking Lunch
  14.00

  Long Ads, Tiny Close Buttons: How to Maximize CPM Without Losing Players

  

  Ezgi Dogan, Product & Game Monetization Consultant

  

  Ezgi Dogan

  Product & Game Monetization Consultant

  Ezgi is a product/game monetization expert with engineering and product background, focusing specifically on monetization for over 6 years. She specializes in consulting with studios to develop effective monetization strategies for games and apps, empowering developers to maximize revenue potential while creating engaging user experiences.

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  14.00

  Long Ads, Tiny Close Buttons: How to Maximize CPM Without Losing Players

  Ad templates are getting more aggressive every day! Ads are getting longer, close buttons smaller, and players are feeling the pinch. Big question is, how do you keep the balance between high CPMs and avoiding player frustration?  

   In this session, we’ll dive into the common templates networks use and share real case studies on what I’ve learned from testing across a variety of games to find that 'just-right balance'. 

  14.30

  Leveraging First-Party Signals to Boost Monetization

  

  Chandresh Balasubramanyam, Director of Customer Success, Gaming, InMobi

  

  Chandresh Balasubramanyam

  Director of Customer Success, Gaming

  InMobi

  

  Božo Jankovic, Head of Ad Monetization, GameBiz Consulting

  

  Božo Jankovic

  Head of Ad Monetization

  GameBiz Consulting

  Božo is currently working as a Head of Ad Monetization at GameBiz Consulting and has been in the video games industry for over five years.

  At GameBiz, Božo is heading the team that helps game developers monetize their games through ads. He has worked on games from various genres, including among others, match-three, strategy, sports, as well as idle and narrative-driven games. During his time at GameBiz, Božo has worked with the likes of Wargaming, Goodgame Studios, Nanobit, Lockwood Publishing, Creative Mobile, Pixel Federation, and many others.

  He previously worked at Nordeus, where he was taking care of ads monetization, managing a business worth over 5 million dollars a year. He was also successfully managing partner relations with dozens of stakeholders including some of the most eminent football clubs in Europe.

  

  Ritesh Ghodrao, Senior Product Manager, InMobi Advertising

  

  Ritesh Ghodrao

  Senior Product Manager

  InMobi Advertising

  Ritesh is a Senior Product Manager at InMobi Advertising, taking care of ad monetisation products for the supply side platform (SSP). With over 6 years of experience in mobile advertising, his work spans across SDK, platform integrations, and addressability.

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  Sponsored by
  

  

  InMobi Advertising is a leading global platform connecting advertisers and publishers with their mobile audiences. Their goal is to drive customer growth by helping businesses understand, engage, and acquire consumers effectively. For marketers, InMobi offers data-driven media solutions, powered by advanced analytics to create impactful ad experiences. For publishers, they provide a comprehensive suite of tools for monetization, consent management, and user engagement that help fuel app business growth.

  InMobi Advertising is part of InMobi, a consumer technology company that is transforming the way consumers discover and interact with content through its innovative AI platforms. Emanating out of Bangalore, InMobi also maintains corporate offices in Singapore and San Mateo, Calif.

  Visit website

  14.30

  Leveraging First-Party Signals to Boost Monetization

  In today’s era of increasing user opt-outs, it is essential for publishers to leverage the potential of their first-party signals, often limited to user acquisition and attribution, for ad monetization. This session will delve into how publishers can utilize the wealth of first-party signals they already collect to boost addressability, unlock monetization opportunities, and uphold user privacy.

  15.00

  Changes to Templates: Ad Experiences & Quality

  

  Alexandra Trifonova, Monetization Lead, Hitapps

  

  Alexandra Trifonova

  Monetization Lead

  Hitapps

  Monetization Lead with 4+ years of experience building monetization strategies from scratch. Skilled in unconventional solutions, in-depth analytics and delivering fast results. If you want to monetize with ads, ask me how!

  

  Tezcan Unlu, Senior Ad Monetization Manager, Kolibri Games

  

  Tezcan Unlu

  Senior Ad Monetization Manager

  Kolibri Games

  Senior Advertising Monetization Manager at Kolibri Games spending the last 4 years in the mobile gaming industry. Mainly focusing on the Ad Tech improvements, optimizing the product’s ad placement and user ad journey for the main titles Idle Miner Tycoon and Idle Bank Tycoon in Kolibri portfolio while operating the usual Ad Mon flow with the latest updates in the industry.

  

  Cathal O’Sullivan, Head of Ad Monetization, Sandsoft

  

  Cathal O’Sullivan

  Head of Ad Monetization

  Sandsoft

  

  Alex Yerukhimovich, General Manager, AppHarbr

  

  Alex Yerukhimovich

  General Manager

  AppHarbr

  

  Srisha Mahuli, Customer Engineer, Moloco

  

  Srisha Mahuli

  Customer Engineer

  Moloco

  As a Customer Engineer at Moloco, I lead publisher onboarding for the Moloco SDK across Europe, North America, and India. With around five years of experience in ad-tech, I previously worked as a Lead Solutions Engineer at InMobi. Before that, I spent four years as a Software Engineer and Solutions Architect at HP and Akamai, specializing in web performance and cloud technologies.

  

  Lashanne Phang, VP of Mobile, PubMatic

  

  Lashanne Phang

  VP of Mobile

  PubMatic

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  15.00

  Changes to Templates: Ad Experiences & Quality

  Session will focus on the impacts and approaches to new “high engagement ads”, optimizing ad experiences in 2025, questions around combatting poor ad quality and ad ops practices to enhance user experience. 

  16.00 - Afternoon Networking Break
  16.30

  The Perfect Love Triangle: In-Game, Hybrid and Player Analytics

  

  Kristan Rivers, CEO, AdinMo

  

  Kristan Rivers

  CEO

  AdinMo

  

  Ivan Trancik, CEO & Founder, SuperScale

  

  Ivan Trancik

  CEO & Founder

  SuperScale

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  16.30

  The Perfect Love Triangle: In-Game, Hybrid and Player Analytics

  Take a no-filter in-game journey with the classic free-to-play game Tiny Tower

  • Gain integration insights and learn how to measure the impact on key metrics
  • Understand how to implement in-game ads without compromising player experience or retention.
  • Explore how in-game ad formats enhance your hybrid monetization strategy, driving IAP conversions and cross-promotion
  17.00

  Embracing Hybrid Monetization

  

  David Cantero, Ad Monetization Expert

  

  David Cantero

  Ad Monetization Expert

  

  Ben Kazael, Head of Monetization & Game Owner, PAPAYA Games

  

  Ben Kazael

  Head of Monetization & Game Owner

  PAPAYA Games

  Ben Kazael is the Game Owner of Solitaire Cash, Papaya’s flagship game. Previously, he served as Head of Monetization and Operations at Papaya and was part of the monetization team in the early days of Coin Master at Moon Active. Ben has a strong analytical and game economy background, approaching monetization with a balance of creativity, economic insight, and data-driven decision-making.

  

  Maksym Kovalenko, CEO & Founder, adWMG

  

  Maksym Kovalenko

  CEO & Founder

  adWMG

  Maksym Iuriovich Kovalenko (born November 30, 1988) is a Ukrainian IT entrepreneur and business strategy mentor. He is the founder and Chief Executive Officer of WMG International, known as adWMG, a programmatic monetization company that assists website and mobile application owners in monetizing their traffic. According to a well-known open-source search database, over 15,000 iOS and Android applications and 10,000 websites use adWMG solutions on a permanent basis. As of 2023, the company operates in Ukraine, the United States, and the United Kingdom.

  Born in Kyiv, Ukraine, Maksym graduated from the lyceum "Naukova Zmina" and the Taras Shevchenko National University of Kyiv with a degree in Information Systems and Technology. In 2009, he attended a summer session at the University of California, Los Angeles, where he conceived his first ideas. This marked the beginning of his entrepreneurial journey.

  Currently, Maksym is focused on developing new IT products and mentoring young IT entrepreneurs globally.

  In addition to his professional pursuits, Maksym Kovalenko and WMG International are actively involved in volunteer work, supporting Ukrainians. Proud of his Ukrainian heritage, Maksym aims to showcase the strength of the Ukrainian nation and the efficacy of Ukrainian businesses to the world.

  

  Vincent Tessier, Chief Marketing Officer, 52 Entertainment

  

  Vincent Tessier

  Chief Marketing Officer

  52 Entertainment

  Vincent Tessier is a mobile advertising and adtech expert with over 15 years of experience at various companies such as Unity, MoPub, adsquare or AOL. Currently Head of Gaming for Sourcepoint, a leading provider of consent management software for ad-supported mobile apps, Vincent was recently head of Unity Ads Monetization for EMEA. Vincent is an active participant in the mobile community with Appdays conference, MobileDrinks networking events, blog & awards ceremonies.

  

  Paul Childs, VP of Sales, BidMachine

  

  Paul Childs

  VP of Sales

  BidMachine

  Paul Childs is a highly experienced mobile ad tech professional with over 15 years of building and scaling demand and supply side platforms globally at companies like MoPub, Moloco, and Smadex. Today, Paul is VP of Sales at BidMachine for global supply and demand, supporting app developers in improving their monetization and demand platforms to access high-quality mobile app audiences. 
  Paul built one of the first brand-focused DSPs in 2010. Then, he continued to build brand-focused solutions at other DSPs to reach mobile app and CTV audiences that leveraged rich media experiences, first-party data, third-party measurement, contextual targeting, and industry standards like TAG and IAB Gold. 

   

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  17.00

  Embracing Hybrid Monetization

  Rounding off our ad monetization track at Gamesforum Barcelona, our Embracing Hybrid Monetization panel will look to establish the challenges and opportunities by the new monetization landscape for mobile gaming. How to find incremental ad revenue, areas of innovation worth exploring in 2025 and their thoughts on how the industry will further shift as we move into the second half of the 2020’s. 

  18.00 - Networking Drinks
  18.00

  Drinks Reception Brought to you by Tipalti

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  Sponsored by
  

  

  High-velocity businesses that rely on partners to execute need reliable, scalable payables automation to achieve their vision. Tipalti is the leader in comprehensive, multi-entity payables automation that delights partners and meets the needs of expanding digital businesses. Tipalti customers typically wipe out 80% of their payables effort, while also improving compliance and financial controls, reducing risk, and employing best practices needed to scale.
  
  Every step in the payables process—including self-service onboarding, executing global payments, communicating payouts, and reconciliation—is self-contained. Tipalti can make mass payments to over 196 countries—using 120+ currencies across 50+ payment methods—in a matter of clicks. Its reliability is the foundation for strong partner relationships.
  
  Tipalti's commitment to being customer-first has culminated in a 99% customer retention rate with brands large and small, including Twitch, GoDaddy, AppLovin, Twitter, Roblox, and ironSource.

  Visit website

  18.00

  Drinks Reception Brought to you by Tipalti

  Grab a drink and connect with colleagues from across mobile F2P growth and monetization to close out Gamesforum Barcelona thanks to Tipalti!

• 08.00 - Registration Opens
  09.00

  Organic & Low-cost Growth Hacks

  

  Mariam Ahmad, Head of Content, Gamesforum

  

  Mariam Ahmad

  Head of Content

  Gamesforum

  Mariam recently joined Gamesforum as Head of Content, having previously worked at Exchangewire as editorial lead. With a keen interest in ad tech, Mariam’s area of interest also includes ad monetisation, UA, curation, and more. Previously, she also hosted the Madtech Podcast, which featured a range of industry leaders and visionaries, ranging from Paramount to Uber and Microsoft. 

  

  Svetoslav Grigorov, ASO Expert

  

  Svetoslav Grigorov

  ASO Expert

  

  Sylvain Etard, Senior Growth Manager & Team Lead, Tilting Point

  

  Sylvain Etard

  Senior Growth Manager & Team Lead

  Tilting Point

  Digital Marketer specialized in the mobile gaming industry, with experience in Hyper Casual, Casual and Mid Core games.

  

  Ezgi Ergüney, ASO & ASA Manager, Product Madness

  

  Ezgi Ergüney

  ASO & ASA Manager

  Product Madness

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  09.00

  Organic & Low-cost Growth Hacks

  The AppStores continue to crowd, CPIs are rising, and the gaming portion of the store is being squeezed by big spenders in the app space. So how can marketing teams leverage organics to help drive incremental low-cost growth? 

   Join our panel as they share their best practices in ASO, focusing on featuring, icons, CPP & CSL as well as other low-cost hacks they are exploring to complement their paid UA activity. 

  10.00

  Why Game Developers Are Now Spending Millions Daily on Rewarded User Acquisition - Data from Advertisers and Players

  

  Moritz Holländer, CEO, Almedia

  

  Moritz Holländer

  CEO

  Almedia

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  Sponsored by
  

  

  Almedia is the next generation, gamified promotion platform delivering maximum value to both advertiser and consumers. Our goal is boosting our customers' user acquisition, revenue and branding sustainably and safely by attracting and motivating high quality users to consume offers, surveys or ads through our products.

  Visit website

  10.00

  Why Game Developers Are Now Spending Millions Daily on Rewarded User Acquisition - Data from Advertisers and Players

  The rise of rewarded user acquisition (UA) is reshaping the gaming industry, with developers now investing millions daily to capitalize on its potential. In this presentation, we’ll explore the findings of our latest study, based on a survey of over 500 game developers, providing an in-depth look at why rewarded UA is gaining traction and delivering measurable results. Whether you’re a seasoned marketer or curious about leveraging rewarded UA for your brand, this session will equip you with the knowledge to stay ahead in a competitive market.

  10.30

  CPP/CSL to Grow Hybrid Games

  

  Sebastian Lüdemann, UA & Marketing Consultant

  

  Sebastian Lüdemann

  UA & Marketing Consultant

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  10.30

  CPP/CSL to Grow Hybrid Games

  How to utilize custom store listings and custom product pages to scale hybrid games." I had the impression that everyone talks about these store features in 1on1s and is experimenting with it. But so far no one is really sharing their integrated strategies on-stage. Maybe it is time to change it. 

  11.00 - Morning Networking Break
  11.30

  Casestudy: Telegram as a UA Channel

  

  Ramiz Trtovac, Head of UA, GameBiz Consulting

  

  Ramiz Trtovac

  Head of UA

  GameBiz Consulting

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  11.30

  Casestudy: Telegram as a UA Channel

  Dive into the opportunities of Telegram as an additional UA channel with Ramiz as he shares use cases with real data, highly cost-effective traffic at $0.03 per click, risks and opportunities. 

  11.55

  Less Isn't Always More: Why Using Multiple Retargeting Partners Yields Better Results

  

  Vera Manhoso, Gaming Account Director, RTB House

  

  Vera Manhoso

  Gaming Account Director

  RTB House

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  Sponsored by
  

  

  RTB House is a global company that provides state-of-the-art marketing technologies for top brands, agencies and game publishers worldwide. Its proprietary ad-buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel.

  Visit website

  11.55

  Less Isn't Always More: Why Using Multiple Retargeting Partners Yields Better Results

  In this session, Vera Manhoso will cover the topic of the 'multiple retargeter' strategy — the concept that working with more than one retargeting partner leads to better campaign results. You'll learn why it works, why you should use it, and the most common misconceptions surrounding it.

  12.20

  Achieving Sustainable Growth: Retention & Re-engagement

  

  Greg Mansell, Account Director, EMEA, Liftoff

  

  Greg Mansell

  Account Director, EMEA

  Liftoff

  Greg Mansell, Account Director at Liftoff, brings over 10 years of experience in strategic account management. He oversees EMEA's largest and longest-standing advertising clients, driving growth and success. Greg is a regular moderator and panelist at renowned industry events, reflecting his expertise and leadership within the mobile advertising industry.

  

  Nadir Garouche, Senior UA Manager, Sandsoft

  

  Nadir Garouche

  Senior UA Manager

  Sandsoft

  

  Bahadir Sirkecioğlu, Senior Performance Marketing Manager, Rovio

  

  Bahadir Sirkecioğlu

  Senior Performance Marketing Manager

  Rovio

  I am a User Acquisition and Performance Marketing expert with 8+ years in mobile gaming. Currently driving growth for Angry Birds 2, I leverage data insights, innovative testing, and high-impact creatives in UA ads to achieve measurable success and engage global audiences.

  

  Martje Abeldt, CEO, RevX

  

  Martje Abeldt

  CEO

  RevX

  Martje Abeldt, CEO of RevX, is a multilingual technophile and an expert in mobile strategy, marketing, and technology. Martje has led and inspired multinational teams in the fields of ad tech, IT, mobile, high-end consumer goods and SaaS for over twenty years. With his vast experience, unique expertise, and a coherent vision for the industry, he is a key figure in the mobile programmatic sector.

  

  Jide Alabi, Partnerships Manager, Audiomob

  

  Jide Alabi

  Partnerships Manager

  Audiomob

  Jide Alabi is an experienced partnerships manager at Audiomob, specialising in building strong relationships and driving innovative solutions in non-intrusive in-game advertising. With over a decade of experience at PlayStation and Unity, Jide brings a strategic approach to fostering collaboration and delivering impactful results for Audiomob’s partners.

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  12.20

  Achieving Sustainable Growth: Retention & Re-engagement

  CPIs are increasing, privacy is restricting access to user data. Mobile game marketing is becoming significantly more difficult. Successfully identifying, segmenting and retaining high LTV players is more important than ever. 

  Join our panel as they break down the importance of a core audience, from targeted content and deals to a positive gameplay experience, our panel will explore the available technology and game design for a positive high LTV player base. 

  13.00 - Networking Lunch
  14.00

  From Strategy to Success: The Influencer Marketing Testing Framework

  

  Marion Balinoff, Influencer Marketing Consultant

  

  Marion Balinoff

  Influencer Marketing Consultant

  Marion has been doing influencer marketing since 2014. She started in an influencer management software company, where she handled hundreds of campaigns for clients from all industries. After a few years, she realized she needed more depth in metrics and more impact on strategy so she decided to move over to the client side. She built and executed the influencer marketing strategy for multiple games in different genres with various audiences. 

   
  After multiple years of building and executing the influencer marketing strategy in several mobile gaming studios, she decided to move to the consulting sector to diversify the projects and apps on which she works. 

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  14.00

  From Strategy to Success: The Influencer Marketing Testing Framework

  In an evolving digital landscape, influencer marketing requires a strategy that is both data-driven and adaptable. This session will unveil a proven testing framework that helps mobile gaming companies maximize ROI, navigate influencer selection, and optimize campaign performance. Join us as we explore how to strategically gather insights, iterate based on audience demographics and game genres, and scale influencer campaigns effectively.  

   Through real-world examples, we’ll dive into metrics that matter and reveal key strategies for driving meaningful, measurable results from influencer partnerships. 

  14.25

  AI-Powered Game Marketing Tools to Stay Ahead of the Curve

  

  Claudia Trujillo, Senior Growth Consultant, Phiture

  

  Claudia Trujillo

  Senior Growth Consultant

  Phiture

  Claudia Trujillo has more than 12 years of experience working in Marketing. Mesmerized by algorithms, she started working on Paid Media and moved to learn SEO. From there, Claudia jumped into ASO, which opened her the doors of a new industry with fantastic endeavors. Her curated skills play a glossy role in her day-to-day work as a Senior Growth Consultant on ASO and Paid Acquisition.

  

  Edo Hejinen, Head of Account Management, Phiture

  

  Edo Hejinen

  Head of Account Management

  Phiture

  Edo Heijnen has over 8 years experience in managing client relationships and partnerships, and heads the Account Management at Phiture. He is dedicated to delivering exceptional solutions to clients and driving value through strong, impactful partnerships. With a focus on innovation and client success, Edo plays a key role in advancing Phiture’s mission to empower businesses in the mobile growth space.
  Based in Berlin, Edo balances his professional pursuits with his passion for running, often hitting the city’s scenic routes in his free time. At this conference, he will present PressPlay, showcasing how it’s designed to elevate publishers' success and redefine partnership value.

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  14.25

  AI-Powered Game Marketing Tools to Stay Ahead of the Curve

  Learn how game developers and publishers are leveraging AI-powered tools to stay ahead of the curve, scale efficiently, and make data-driven decisions that drive real impact. This session covers ASO (App Store Optimization) as well as Performance Marketing optimization — we'll talk about using AI agents for rapid app store A/B testing at scale and leveraging reinforcement learning to eliminate wasted ad spend.

  14.50

  The Power of Viral Content in Building Communities

  

  Anastasia Zaiceva, CCO, ZiMAD

  

  Anastasia Zaiceva

  CCO

  ZiMAD

  Chief Communications Officer at ZiMAD, expert in Strategic Communications. Brand marketing professional with over 10 year of experience. Mother of a young gamer, blogger, lecturer. ExWargaming, exGame.tv, exFreeplay

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  14.50

  The Power of Viral Content in Building Communities

  Join ZiMAD’s Anastasia Zaceiva as she showcases five key components that can help leverage virality for building communities that grow and retain in 2025. 

  The five components: 

  • Engagement Magnet: Viral content for sparking conversation 

  • Shared Identity: Memes, videos and stories to create belonging 

  • Trust Builder: Authentic, relatable posts that strengthen community bonds 

  • Exponential Reach: Rapid shares to amplify brand visibility  

  • Connection Catalyst: Foster deeper connections through meaningful viral moments  
  15.15

  Leveraging Influencers & Community for Growth

  

  Nina Mackie, Co-founder, WeGame2

  

  Nina Mackie

  Co-founder

  WeGame2

  

  Malize Evans, Co-CEO & CMO, Raftur Games

  

  Malize Evans

  Co-CEO & CMO

  Raftur Games

  

  Arturo Valdivia, Head of Marketing, Gamehouse

  

  Arturo Valdivia

  Head of Marketing

  Gamehouse

  An advocate for a 'math and magic' approach to marketing, Arturo specializes in driving growth by combining in-depth analytics with creative influencer partnerships and community initiatives. He focuses on measurable engagement strategies that resonate with players, build excitement, amplify reach, and foster lasting loyalty for mobile games.

  

  Mike Gallagher, Founder, Untitled Ad Lab

  

  Mike Gallagher

  Founder

  Untitled Ad Lab

  

  Jonathan WInters, CMO, Snowprint Studios

  

  Jonathan WInters

  CMO

  Snowprint Studios

  Jonathan Winters is an accomplished marketing professional with over nine years of experience in the mobile games industry. He is currently serving as the Chief Marketing Officer at Snowprint Studios, where he brings his expertise to grow their award-winning tactical RPG Warhammer 40,000: Tacticus. Prior to joining Snowprint Studios, Jonathan worked at Miniclip, where he established and led the Performance Marketing division. Under his leadership, the team was responsible for delivering exceptional results by driving user acquisition, optimizing creatives, engaging influencers to boost the global expansion of key titles such as 8 Ball Pool. 

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  15.15

  Leveraging Influencers & Community for Growth

  It is one thing to leverage social media campaigns for your game but go that on step further requires careful investment. 

   Join us as our panel share their work leveraging influencers and social media to establish and grow communities around their titles. Leveraging tight groups of gamers to drive growth through community. 

  16.00 - Afternoon Networking Break
  16.30

  10x Your Game with a Strategy Rebrand

  

  Joonas Virtanen, Director of Global Product Marketing, Plarium

  

  Joonas Virtanen

  Director of Global Product Marketing

  Plarium

  A mixed marketing artist with nearly two decades of experience at Rovio, Next Games, and Futureplay/Plarium. My philosophy? Focus on creating standout, talk-worthy experiences rather than being the loudest mediocre voice.

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  16.30

  10x Your Game with a Strategy Rebrand

  Futureplay faced a challenge: Merge Gardens showed strong product KPIs, yet scaling its marketing proved impossible. They decided on a complete rebrand to reset the foundation. Over 18 months, the team dove into research, concepting, writing, testing, and development. In February 2022, the newly reimagined Merge Gardens launched—and took off like a rocket. User acquisition budgets soared, while the recoup period dropped dramatically. Ultimately, the game stabilized at exactly 10 times its pre-rebrand level. 

  17.00

  Marketability: Virality, USP & Brand to Attain & Retain

  

  Hanin Fakhriddin, Mobile Marketing Consultant

  

  Hanin Fakhriddin

  Mobile Marketing Consultant

  I’m a Mobile Marketing Consultant with 15+ years of experience, including as Marketing Director at Ubisoft, where I launched successful games. Now, I help developers and studios grow their audience and visibility with tailored strategies in ASO, player engagement, and more to thrive in the competitive mobile market.

  

  Volodymr Manoilo, Product Marketing Manager, Gameloft

  

  Volodymr Manoilo

  Product Marketing Manager

  Gameloft

  Volodymyr (Vova) Manoilo is a professional gaming marketer with experience in both F2P and premium games. He’s a Product Marketing Manager at Gameloft, working on Asphalt Legends Unite – the cross-platform racing game with over 250 million downloads. He had shaped marketing strategies for such titles as Asphalt 9: Legends, World of Tanks PC, Doom Eternal, Fallout 76, and others.

  

  Ismael Jorge Soler, IP Licensing BD Lead, Yodo1 Games

  

  Ismael Jorge Soler

  IP Licensing BD Lead

  Yodo1 Games

  Ismael is the IP Licensing BD Lead at Yodo1. He started his career at the company in the monetization department. There, he helped studios to strengthen their economies while keeping the game experience enjoyable for players. His extensive knowledge and understanding of the market led him to transition to the IP Licensing team. In this role, he has been collaborating with different studios to ensure that the IP Matchmaking process is efficient and beneficial to both parties. He is also responsible for creating proposals for limited-time event collaborations that can help studios to further engage their players and increase their revenue. 

  

  David Sánchez-Camacho García, App Growth Consultant

  

  David Sánchez-Camacho García

  App Growth Consultant

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  17.00

  Marketability: Virality, USP & Brand to Attain & Retain

  Round off Gamesforum Barcelona’s Alternative Growth track our panel bring together findings across our UA, Product and Alternative Growth track to explore what it takes to survive in the crowded market space that is 2025. 

   Tying in the need to achieve sustainable growth, panellists will share their best practices on leveraging marketability to design an appealing brand, what it takes to drive a brand in gaming titles and the importance of a USP in the mobile F2P gaming landscape. 

  18.00 - Networking Drinks
  18.00

  Drinks Reception Brought to you by Tipalti

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  Sponsored by
  

  

  High-velocity businesses that rely on partners to execute need reliable, scalable payables automation to achieve their vision. Tipalti is the leader in comprehensive, multi-entity payables automation that delights partners and meets the needs of expanding digital businesses. Tipalti customers typically wipe out 80% of their payables effort, while also improving compliance and financial controls, reducing risk, and employing best practices needed to scale.
  
  Every step in the payables process—including self-service onboarding, executing global payments, communicating payouts, and reconciliation—is self-contained. Tipalti can make mass payments to over 196 countries—using 120+ currencies across 50+ payment methods—in a matter of clicks. Its reliability is the foundation for strong partner relationships.
  
  Tipalti's commitment to being customer-first has culminated in a 99% customer retention rate with brands large and small, including Twitch, GoDaddy, AppLovin, Twitter, Roblox, and ironSource.

  Visit website

  18.00

  Drinks Reception Brought to you by Tipalti

  Grab a drink and connect with colleagues from across mobile F2P growth and monetization to close out Gamesforum Barcelona thanks to Tipalti!

• 11.30

  UA: How to Unlock the Potential of Rewarded UA

  

  Brad Shapiro, EVP of Revenue, KashKick

  

  Brad Shapiro

  EVP of Revenue

  KashKick

  Over the past 30 years, Brad has driven revenue growth for companies like InboxDollars, Date.com, and Killerbrands Media through integrated marketing strategies. Now, as EVP of Revenue at KashKick and Besitos Marketplace, a rewarded website, app and platform that converts engagement into earnings, he applies his leadership and expertise, contributing to the company’s 16,000% revenue growth over the past three years and No. 11 ranking on Inc. 5000’s 2024 list.

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  Sponsored by
  

  

  KashKick is at the forefront of revolutionising user acquisition for mobile gaming companies. Our platform is designed to attract and engage users who are not only interested in your game but are motivated to reach key milestones and make in-app purchases. By leveraging targeted acquisition strategies and data-driven insights, we ensure that every dollar of your ad spend delivers maximum returns. Ranked as the 11th fastest-growing company on the Inc 5000 list in 2024, KashKick has a proven track record of driving meaningful growth for game developers and publishers. Connect with us at Gamesforum to discover how we can help you acquire users who stay, play, and pay.

  Visit website

  11.30

  UA: How to Unlock the Potential of Rewarded UA

  11.30

  Product: Harness the Power & Potential of D2C: What’s next?

  

  Farhan Haq, Founder, Hyper HQ

  

  Farhan Haq

  Founder

  Hyper HQ

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  11.30

  Product: Harness the Power & Potential of D2C: What’s next?

  13.00 - Networking Lunch
  14.00

  UA: Developing a Marketing Team: Marrying the Analytical & Innovative

  

  Kate Minogue, Data, AI & Marketing Consultant & CPO, Kate Minogue Consulting

  

  Kate Minogue

  Data, AI & Marketing Consultant & CPO

  Kate Minogue Consulting

  Kate Minogue, MBA, MSc, is a Data and AI advisor and Chief Product Officer at Frekkel, with over 10 years’ experience in the gaming industry. A seasoned marketing and analytics leader, she combines strategy, data, and a people-first approach to drive customer-centric innovation and deliver transformative results in consumer technology.

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  14.00

  UA: Developing a Marketing Team: Marrying the Analytical & Innovative

  14.00

  Product: Developing a Product Roadmap for 2025

  

  Ahmetcan Demirel, Product Management & Game Design Consultant

  

  Ahmetcan Demirel

  Product Management & Game Design Consultant

  Product Management and Game Design Consultant with special focus on casual puzzles and hybridcasual games. Previously worked on several different genres and platforms including leading the largest instant game on Facebook gaming. Also a regular contributor to the Deconstructor of Fun blog with over 20 articles for the last 3 years

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  14.00

  Product: Developing a Product Roadmap for 2025

  15.00

  UA: Finding Success on iOS: Challenges, Innovations, and Growth Tactics

  

  Julie Tonna, UA Specialist & iOS Expert

  

  Julie Tonna

  UA Specialist & iOS Expert

  Julie is a User Acquisition specialist and consultant with over 7 years of experience in the Ad Tech industry, focusing on scaling mobile apps and games. Having worked at industry leaders like Apple (Search Ads) and ironSource (now Unity), she has supported top global gaming companies in EMEIA to grow their apps profitably. Today, she consults as a freelancer, leveraging her expertise in data-driven growth strategies and App Store optimisations.

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  15.00

  UA: Finding Success on iOS: Challenges, Innovations, and Growth Tactics

  15.00

  Product: Understanding LiveOps: Risk, Reward & ROI

  

  Mari Yalong, Product Manager, Live Ops, PerBlue

  

  Mari Yalong

  Product Manager, Live Ops

  PerBlue

  As a behavioral economics enthusiast and lifelong gamer, Mari found her calling in life in Product Management and Live Ops. She’s currently the product owner for the award winning mobile game, Disney Heroes: Battle Mode which will celebrate its 7th anniversary this May.

  Mari is also working on advocacy for diversity, equity, and inclusion in the games space, partnering with nonprofit organizations such as the*gamehers, Inspiring Girls, and more.

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  15.00

  Product: Understanding LiveOps: Risk, Reward & ROI

  16.00 - Networking Break
  16.30

  UA: Preparing to Launch your Game in 2025

  

  Mike Gallagher, Founder, Untitled Ad Lab

  

  Mike Gallagher

  Founder

  Untitled Ad Lab

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  16.30

  UA: Preparing to Launch your Game in 2025