2024 Agenda
Check out the agenda from Gamesforum Barcelona 2024 below.
- Day 1 - Growth AgendaWednesday 7 February
- Day 2 - Monetization AgendaThursday 8 February
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Select a Theme
- User Acquisition
- Alternative Growth
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08.00 - Registration Opens
09.00
Gamesforum Unfiltered: UA
Kicking off our UA track, Peggy Anne Salz convenes our UA Unfiltered Panel for uncensored, off the record discussion on the state of mobile games growth. Join Peggy as she puts our panellist to task on rising costs, creative trends, AI in gaming, hybrid casual, maximising ROAS and their favourite vendor merch.
10.00
Reward & Retain: Reframing Performance Analysis for Offerwall
Offerwall media can drive huge volumes of users into your game, but how do you keep those users playing after they receive their reward? This presentation will cover analytical mistakes that teams can make when evaluating offerwall campaigns, how to reframe your analyses for deep-event cost models, and other tips and tricks to build a profitable UA channel that attracts engaged, long-term users.
10.30
Through the User Acquisitionverse
In this session, Gus Viegas digs into what constitutes successful user acquisition post-IDFA. This is a cosmically charged breakdown of what games performance marketing has looked like recently, and how to grow past the saturated market using knowledge from a success case last year and AI methodology in the next.
11.00 - Morning Coffee Networking Break11.30
The Gamesforum Creative Panel
It is becoming harder to capture the minds of users in an increasingly crowded marketspace. Our panel will share their thoughts on ideation, testing, finding winners and capitalizing on competitor success, as well as what makes a good creative team and the impacts of AI on the creative process.
12.10
AI video is already App-ening
How is video AI already transforming strategies of the biggest mobile gaming companies in the world? What can video AI really do, how does it work and what are the concrete impacts.
12.35
Influence of Creative Ads on User Acquisition Effectiveness
Discover how creative ads can significantly boost user acquisition. I’ll show you how to craft ads that truly resonate, define clear goals, and create impactful campaigns. You’ll learn about setting and monitoring KPIs, effective scaling strategies, and overcoming creative fatigue to keep your campaigns fresh and engaging.
13.00 - Networking Lunch Break14.0014.00
UA in the Privacy Era
Google Privacy Sandbox lurks, EU scrutiny increases and post IDFA seems no clearer. Change is coming, but how are advertisers adapting now? Join our panellists as they share insights and knowledge from this new era of UA.
15.00
A Click is not a Click: Measure the true value of your app campaigns
Bad mobile ads are everywhere and these poor experiences impact the entire ecosystem across users, publishers, and marketers. Find out how you can help fix this issue and uplevel your marketing strategy.
15.30 - Afternoon Networking Break16.00
Why UA Teams are Embracing Marketing Mix Modelling
In today’s rapidly evolving digital landscape, User Acquisition (UA) teams are increasingly turning to Marketing Mix Modelling (MMM) as their go-to. This shift represents a fundamental change in how UA teams approach data analysis and campaign optimization. By leveraging MMM, teams are able to dissect complex market dynamics and consumer behaviours, enabling a more precise allocation of marketing resources. This approach not only maximizes return on investment but also provides deeper insights into the effectiveness of various channels and tactics. Join us as we delve into the reasons behind this pivotal shift and explore how your UA team can harness the power of Marketing Mix Modelling to achieve unprecedented precision and efficiency in your marketing efforts.
Yagiz Bugra Ozyurek, UA Team Lead, Product MadnessYagiz Bugra OzyurekUA Team LeadProduct Madness16.40
Ad Asset Strategies in Different Ad Network Algorithms
Ad Asset strategies differ due to many reasons from one ad network to another. we would like to focus on 2 different ad networks we lead and their creative performances to show how different strategies we use in various channels help us reaching our goals.
17.00
Future of UA: One Year On
A year on from our last Future of UA Panel in Barcelona we have invited old faces and new to the stage to contemplate last year’s UA predictions and set new ones for 2024. Expect plenty of conversation on AI & Creative, privacy (Google Sandbox and SKAN), relationships with product and monetization and what it means to be a “UA Manager”.
18.00 - Networking Drinks -
08.00 - Registration Opens
10.00
The Gamesforum Organic Growth Panel
Batman’s utility belt has many functions, and so should a marketers! Organic growth is the ultimate tool in a mobile marketers repertoire. Join our ASO experts as they share their best practises in organic growth, hear feature strategy, page optimization, upgrading the user journey and ASA.
10.30
Maximizing Impact in Japan: Advanced Performance-Driven Influencer Marketing Strategy
Explore the essential insights for a thriving influencer marketing campaign in Japan. Uncover the nuances of market selection, prepare thoughtfully for launch, and navigate unforeseen challenges with strategic finesse. Elevate your approach, ensuring a seamless and impactful campaign launch that resonates with the Japanese audience, fostering lasting success.
11.00 - Morning Coffee Networking Break
Fiona Lauredi, UA & Marketing ConsultantFiona LaurediUA & Marketing Consultant11.30
Marketability: Creating a USP
In a populated market, how do you stand out? Our marketability panel will take a step outside traditional channels and explore the need to work with product teams to establish marketable USP. Be it a character, style or virality our panel will share thoughts on how to stand out in a crowded space.
12.10
Gamesforum Meets LIVE: Gus Viegas of Cosmic Lounge
Mobile marketing rockstar, Peggy Anne Salz sits down with growth extraordinaire and Gamesforum UA Advisor, Gus Viegas of Cosmic Lounge to discuss the role of AI in mobile gaming. From being at the forefront of the AI revolution to switching big publishers for startups, Peggy and Gus join us for a candid chat about mobile games growth.
12.35
Organic Visibility: How to Fine-tune Featuring Strategy
Create an alternate Organic Growth strategy to improve your Visibility, Conversion Rate and Monetization KPIs. Learn the best ways to tackle featuring strategy for your game on mobile, console and computer platforms. Join us to learn which are the best tips to fine-tune your featuring strategy for each storefront.
13.00 - Networking Lunch Break14.00
Alternate Growth Channels
Take a step outside of the box and explore innovative opportunities with CTV, On-Device, Rewarded UA and how they are changing the face of mobile gaming!
15.00
Time for Contribution and not just Attribution – what is my Marginal ROAS and why is it important for wise budget-allocation decision making?
While attribution data is important, with the existing privacy regulations and multiple sources of measurement (such as SKAN, MMM and more), it is crucial to look at your spend impact from a Contribution point of view. In this talk we will cover the different measurement methods, and focus on the Contribution perspective, which will enable you to find and allocate budget to the media sources that actually (and incrementally) contribute to your top line revenue.
15.30 - Afternoon Networking Break16.00
Mastering In-House Cross Promotion – SYBO Case Study
Explore SYBO’s evolution of cross-promotion from its inception to operational learnings, particularly the Subway Surfers Blast launch. This talk delves into the strategic decision for in-house development, key challenges faced, and the focus looking ahead in 2024
16.30
Whispers of Success: The Untold Story of Product Nomads and UA Sirens
During the session we will discuss the common challenges Product and UA teams experience while trying to launch and grow a game together. Main topics:
- How to preempt the blame game
- Unified roadmap
- Who’s the client?
- Collaborative work methodologies
- Building collaborative silos
Cecilia Luna, Influencer & PR Manager, BytroCecilia LunaInfluencer & PR ManagerBytroCecilia Luna is the Influencer and PR Manager at Bytro. She has been at Bytro for over three years and nine months. Previously, as a Business Developer Manager at the same company, she developed expertise in business strategy, problem-solving, and project management, Cecilia has been instrumental in shaping Bytro's success.
Prior to her role at Bytro, Cecilia served as the Chief Operations Officer and Project Manager at the online accelerator Cofundador.Co and at its mother company Startup Studio Monterrey. Her diverse experience showcases her proficiency in navigating both established and startup environments.
Based in Hamburg, Germany, Cecilia Luna is recognized for her strategic mindset, dedication, and ability to drive impactful results in the gaming and business sectors.
17.00
Cross & Multi-Platform: Growth Beyond Mobile
Cross-platform gaming has the possibility to stay connected with audiences whether they are commuting, on the sofa, at their PC (for work or pleasure!) So how can publishers follow in the steps of Genshin or Among Us and leverage cross & multi-platform gaming to drive growth? Our panellists will address this and more as they explore growth beyond mobile.
18.00 - Networking Drinks
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Select a Theme
- Ad Monetization
- Product Monetization
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08.00 - Registration Opens
Jacki Vause, CEO, DimosoJacki VauseCEODimosoJacki Vause is the Founder and CEO of Dimoso PR and Co-Founder of Global One Communications. She is one of the UK’s female tech PR pioneers and has worked in publishing and public relations for over 25 years. Named as one of PCR’s top 30 women in mobile, Jacki created Dimoso, an integrated digital marketing and PR agency specialising in mobile games and technology. Jacki has vast experience as a proven tech entrepreneur, with more than 9 companies under her belt, and wears the crown of business leader, mentor, Grit Daily author, and PR communications savant. Jacki’s experience encompasses leading entertainment companies such as BBC, Channel 4, Disney, and Angry Birds; expertly managing major consumer brands including Mazuma, Apple, GE, AT&T, and Panasonic; and successfully growing gaming giants like Rovio and Gismart. Managing traditional and digital, mobile, and social communications strategies for these brands, Jacki’s experience with startups and scaleups is extensive and invaluable.
Guido Farji, CGO & Co-Founder, X3MGuido FarjiCGO & Co-FounderX3MGuido Farji is the Co-founder and CGO of X3M, pioneering the In-House mediation-as-a-service solution. With over 20 years in telecom business development, marketing, and strategic alliances, Guido led Growth and Ad Monetization at etermax for 7 years as CRO and Board Member. In 2023, he co-founded X3M to address adtech landscape concerns. Guido, a key player in scaling monetization for companies like Huuuge Games and Animoca Brands, holds a Telecommunications Engineering degree from UADE and a postgraduate degree in Marketing & Strategic Management of Services from IAE.
Adam Jaffe, CEO & Founder, Mega StudioAdam JaffeCEO & FounderMega Studio
Franki Lim, Associate Director Ad MonetizationFranki LimAssociate Director Ad MonetizationFranki has over three years of experience in mobile gaming ad monetisation on titles of various scales, stages of development, and monetisation strategies. She is currently leading the EMEA branch of Scopely's ad monetisation team, where she drives product ad strategy. Prior to that, at Tripledot Studios, Franki led the Ad Monetisation team, developing automation tools and leveraging data-driven approaches to optimise performance.
Jordi Armenter, Head of Ad Monetization, KingJordi ArmenterHead of Ad MonetizationKing09.00
Gamesforum Unfiltered: Ad Monetization
What a year 2023 was for Mobile Games Ad Mon, from tackling Ad Quality to Mediation Wars, from Google Bidding to Unity vs AppLovin. Join our Ad Monetization experts as they set about an uncensored discussion on the state of Mobile Ad Mon and how this will shape 2024.
10.00
There’s Hidden Gold Inside Every Cyber Attack
fact of life for mobile apps. If you know how to mine it, there’s gold hidden inside most cyberattacks. Learn how to use cyber and fraud events to your advantage – increasing loyalty, engagement, average revenue per user (ARPU), and brand advocacy for your Android or iOS app. This session will ask you to think differently about cyberattacks, share top mobile brand stories, and give you tips and tricks to create amazing experiences when attacks happen.
Božo Jankovic, Head of Ad Monetization, GameBiz ConsultingBožo JankovicHead of Ad MonetizationGameBiz ConsultingBožo is currently working as a Head of Ad Monetization at GameBiz Consulting and has been in the video games industry for over five years.
At GameBiz, Božo is heading the team that helps game developers monetize their games through ads. He has worked on games from various genres, including among others, match-three, strategy, sports, as well as idle and narrative-driven games. During his time at GameBiz, Božo has worked with the likes of Wargaming, Goodgame Studios, Nanobit, Lockwood Publishing, Creative Mobile, Pixel Federation, and many others.
He previously worked at Nordeus, where he was taking care of ads monetization, managing a business worth over 5 million dollars a year. He was also successfully managing partner relations with dozens of stakeholders including some of the most eminent football clubs in Europe.
10.30
How to Successfully Cope with Growing Challenges of (Ad Monetization) Industry
We will share practical advice and first-hand experience of improving the performance of games with ad monetization, in some cases more than doubling their ad revenue.
11.00 - Morning Coffee Networking Break
Felix Braberg, Co-Founder, 2.5 GamersFelix BrabergCo-Founder2.5 GamersFelix is a mobile ad monetization specialist who helps mobile games reach their maximum ad revenue potential. In his 6 years in mobile gaming Felix has worked for DSPs, Ad Networks and Gaming Studios and helped over 35 mobile games earn more than $100 million in ad revenue. https://www.linkedin.com/in/felix-braberg-7a732b51/
Andrew Seow, Associate Marketing Director, Tripledot StudiosAndrew SeowAssociate Marketing DirectorTripledot StudiosAndrew manages waterfalls for Tripledot's largest title, Woodoku. He also leads the team's efforts to integrate new network partners, and to future-proof processes for a post-bidding world. If he's not doing work, he's probably eating, or watching musicals.
Eyal Hendelman, Head of Offerwall, UnityEyal HendelmanHead of OfferwallUnityEyal Hendelman is the Head of the Offerwall at Unity. Eyal oversees all aspects of the company’s Offerwall business activity including demand and supply side growth, business operations, customer support and strategic planning. Previously, Eyal was the Head of Corporate development at ironSource (before they merged with Unity).
11.30
The Gamesforum Ad Monetization Panel
Waterfall optimization, AB testing, mediation, testing new formats or experimenting with placements join our Ad Monetization panel as they run through their bast practices for making your ad revenue tick in the right direction. This is the bread and butter of Gamesforum!
Eric Tournie, Product Manager - Ad Monetization, Tactile GamesEric TournieProduct Manager - Ad MonetizationTactile GamesEric Tournie Product Manager at Tactile working on Ad Monetisation. I'm part of a wonderful team made of developers, QA testers and data scientists! Together with the Games Teams we design, implement and test ads within our games to generate revenue while ensuring the best possible UX in our titles.
Alex Yerukhimovich, General Manager, AppHarbrAlex YerukhimovichGeneral ManagerAppHarbr
John Martin, Senior Director, Publisher Growth Solutions, PubMaticJohn MartinSenior Director, Publisher Growth SolutionsPubMaticJohn Martin is the Senior Director, Publisher Growth Solutions at PubMatic. John oversees various products at PubMatic, including OpenWrap for Mobile App and Access Membership. In his role, John is responsible for commercial strategy and "Go to Market", globally, for his respective areas of the business. This includes brand expansion, product development and the management of regional sales teams. Prior to joining the team at PubMatic, John spent 7 years with Playwire working closely with the Gaming Publisher and App Developer community to better monetize their content. Before falling into AdTech, John began his career in Enterprise Software with SAP where he worked on sustainable supply chain solutions. John is originally from the UK and moved to the States 8 years ago- he now lives in Brooklyn, NY.
12.20
Fireside Chat: Ad Quality in 2024
Speak to any casual mobile gamer about mobile gaming and they will mention annoying ads, be it un-skippable videos, multiple clicks, fake exits or concerning creatives. So how do we tackle poor ad quality? What can be done to protect the user experience? Our panel will tackle just that! Join Ksenia, Eric and Rana as they share their experiences in pushing back bad ad quality.
13.00 - Networking Lunch Break14.00
Brand Advertising in Game
Mobile gaming made $90billion in 2023. But how do we convey this massive advertising opportunity to brands? Hear from a brand, publisher and provider as they share next steps for bringing mobile advertising to the brands. From education and reassurance to cutting through bureaucracy and red tape, hear how you can leverage brands for your game.
Hayden Killinger, Senior Developer Relations, AudioMobHayden KillingerSenior Developer RelationsAudioMobLeveraging his expertise in audio, advertising, and the games industry, Hayden has emerged as a leading voice for audio in the digital advertising space. In his capacity as Senior Developer Relations at Audiomob, Hayden oversees the technical onboarding process. He has played a key role in successfully integrating major game and app developers, including Voodoo, TapNation, and Nine66 into the Audiomob product suite. With a keen understanding of emerging industry trends and cutting-edge technological innovations in advertising, Hayden is an expert in helping developers maximize their incremental revenue through bespoke monetization strategies.
14.30
Audiomob x Voodoo: Has Incremental Revenue Ever Sounded This Good?
Audio ads are a potent incremental revenue source – but don’t just take our word for it! Join us for an unfiltered conversation with mobile gaming giants, Voodoo, as they share their firsthand experience integrating audio ads with Audiomob. This is a must-attend if you’re looking for valuable insights into the impact of audio ads, how we provide dedicated end-to-end support, and how you can best optimise your games and apps to start monetising through audio ads today.
Felix Braberg, Co-Founder, 2.5 GamersFelix BrabergCo-Founder2.5 GamersFelix is a mobile ad monetization specialist who helps mobile games reach their maximum ad revenue potential. In his 6 years in mobile gaming Felix has worked for DSPs, Ad Networks and Gaming Studios and helped over 35 mobile games earn more than $100 million in ad revenue. https://www.linkedin.com/in/felix-braberg-7a732b51/
Adam Pattison, Product Director, AdInMoAdam PattisonProduct DirectorAdInMoAdam leads Product Strategy at AdInMo championing the player experience in-game. His extensive adtech career includes senior leadership roles at Blackberry, Sizmek, Specific Media and Targetspot which was acquired by Azerion in 2022. A digital audio advertising expert, at AdInMo, Adam works across all immersive formats to build player-first products that make developers more money.
Jure Grahek, SVP of Strategic Initiatives, ZBDJure GrahekSVP of Strategic InitiativesZBDJure Grahek has been at the forefront of crypto and gaming since the two industries first started forming synergies. He joined ZBD, an innovative FinTech for the games industry, early on and took the company to market as Head of Marketing before transitioning to a hybrid role between BD and strategy, where he now helps diverse partners that want to integrate ZBD figure out exactly where this novel payments system fits into their products and business models. Before joining ZBD, he honed his expertise on a range of projects for both crypto and gaming companies, including global leaders like Bitstamp and Outfit7.
Ferran Puñet Soriano, Co-Founder, Pnkfrg StudiosFerran Puñet SorianoCo-FounderPnkfrg StudiosFerran is the Co-Founder of Pnkfrg Studios, a Berlin startup focused on creating new entertainment experiences by merging gaming and social media. He started his career at King, overseeing the monetisation performance of titles such as Candy Crush Jelly and Candy Crush.
Today he wears many hats. He is responsible for Marketing, Monetisation, Analytics and Product Strategy at Pnkfrg Studios.
15.00
Upgrade your Reward Strategy: How to engage players immersively
From non-intrusive in-game brand ad formats to rewarded play this session explores the latest innovations and thinking in the rewarded space to show how to achieve incremental monetization and improve retention by valuing a player’s time and incentivising specific behaviours in-game
15.30 - Afternoon Networking BreakCecilia Luna, Influencer & PR Manager, BytroCecilia LunaInfluencer & PR ManagerBytroCecilia Luna is the Influencer and PR Manager at Bytro. She has been at Bytro for over three years and nine months. Previously, as a Business Developer Manager at the same company, she developed expertise in business strategy, problem-solving, and project management, Cecilia has been instrumental in shaping Bytro's success.
Prior to her role at Bytro, Cecilia served as the Chief Operations Officer and Project Manager at the online accelerator Cofundador.Co and at its mother company Startup Studio Monterrey. Her diverse experience showcases her proficiency in navigating both established and startup environments.
Based in Hamburg, Germany, Cecilia Luna is recognized for her strategic mindset, dedication, and ability to drive impactful results in the gaming and business sectors.
16.00
Adapting Play: Navigating the New Frontiers of In-Game Ad Monetization
Explore the frontier of in-game monetization, discovering adaptive strategies that have reshaped live products. Uncover actionable insights to optimize revenue streams in the ever-changing landscape of digital advertising. Join us on a journey through successes and challenges, gaining valuable perspectives on the evolving dynamics of monetizing gaming experiences.
Božo Jankovic, Head of Ad Monetization, GameBiz ConsultingBožo JankovicHead of Ad MonetizationGameBiz ConsultingBožo is currently working as a Head of Ad Monetization at GameBiz Consulting and has been in the video games industry for over five years.
At GameBiz, Božo is heading the team that helps game developers monetize their games through ads. He has worked on games from various genres, including among others, match-three, strategy, sports, as well as idle and narrative-driven games. During his time at GameBiz, Božo has worked with the likes of Wargaming, Goodgame Studios, Nanobit, Lockwood Publishing, Creative Mobile, Pixel Federation, and many others.
He previously worked at Nordeus, where he was taking care of ads monetization, managing a business worth over 5 million dollars a year. He was also successfully managing partner relations with dozens of stakeholders including some of the most eminent football clubs in Europe.
16.30
Navigating the Privacy Maze: a Chat About 2024 Requirements, Challenges, and Opportunities
The recent AdMob requirements and the upcoming Google Consent Mode have intensified privacy compliance challenges for publishers. Regulators and large players are pushing the industry towards a privacy-first approach with a focus on safe, high-quality advertising. Will discuss these changes, share best practices, and highlight the positive impact on monetisation, alongside the increasing user demand for quality and privacy.
Adam Jaffe, CEO & Founder, Mega StudioAdam JaffeCEO & FounderMega Studio
Dilpesh Parmar, Director of Product, MolocoDilpesh ParmarDirector of ProductMolocoDilpesh leads the SDK Product strategy at Moloco and has over a decade of experience working with leading Mobile content companies to build monetization strategies and teams. Through his in-depth knowledge and experience, Dilpesh has led teams at Shazam, Outfit7, Kwalee, and IQzone. He was instrumental in Outfit7’s exit for over $1bn. Dilpesh has established himself as a global thought leader in the space and continues to contribute to and evangelize the need for a healthy and transparent ecosystem. Dilpesh is an active angel investor and advisor to various companies in the space
17.00
Innovation & Complication: Ad Monetization in 2024
2023 saw new privacy and policy related updates. From Googles push time real-time bidding, Apples privacy updates and big moves from Unity, what can we see in 2024? Fallout will land in early Spring, with Ad Mon managers scrambling to fall in-line, our panellists can help shed some light and share predictions for mobile games ad mon in 2024.
18.00 - Networking Drinks -
08.00 - Registration Opens
Arseny Lebedev, CEO & Co-Founder, Original GamesArseny LebedevCEO & Co-FounderOriginal GamesI've been in the industry for over 4 years and I started my ad tech career with AdColony/Digital Turbine by managing user acquisition activities of Casual-Hypercasual gaming studios and developing ua and monetization strategies for them. I've been working for Product Madness for over a year now, focusing on all our Social Casino titles UA and RTG activities on TikTok and Snapchat as the new channels team while collaborating with external creative partners.
09.00
Gamesforum Unfiltered: Product Monetization
Our newest track to Gamesforum Barcelona, Product Monetization needs a proper introduction! And what a better way than off the record discussions. Our product, live ops and economy experts will share their thoughts on the state of mobile games product monetization, how far we have come in 10 years and what’s next.
10.00
The Art of Web Monetization in Mobile Games: Lessons from Tilting Point
Join Tomás and Nathan as they discuss the intricacies of direct-to-consumer sales, webshops, monetization strategies, and community engagement, all while navigating the complex landscape of current (and shifting) regulations.
10.30
Hybrid Casual Game Economies and where to find them
These mythical beasts, with low CPIs and high LTVs called hybrids really exist among us. Join me as we will delve deep into their inner economy circuits, through their gameplay mechanics, trying to find the holy grail of every economy called spend depth.
11.00 - Morning Coffee Networking Break11.30
Building a Product Roadmap
Designing a game in 2024 is no easy feat, so our panellists are here to help! Hear red and green flags in concept ideation and development, how to plot a roadmap, weighting prioritization of monetization vs user experience and incoming trends to help perfect your next Product Roadmap.
12.00
How Payment Strategies Propel the Boom in Gaming
Uncover inventive strategies that propel gaming companies to new revenue heights while safeguarding the brand integrity of gaming publishers. From elevating player satisfaction to exploring fresh revenue streams. What are the dynamic growth opportunities within this evolving sector?
12.30
Gen AI-First: Leap to Generating Game Content, Stop Producing it!
Generative AI is revolutionizing the gaming industry, particularly in RPGs where content is crucial for player retention and monetization. This technology enables the mass production of high-quality content, including narrative design, visuals for both games and marketing, and synchronized voice-overs. Its capabilities extend the reach of games to previously inaccessible markets, significantly enhancing the scope and scalability of gaming experiences. This advancement marks a significant shift in content creation and distribution in the gaming sector.
13.00 - Networking Lunch Break14.00
Lessons from Live Operations
Live Ops means something different to every game and should be treated as such, but how can you make the most of your live ops? Our panel will share their lessons learned in devising new features, releasing events, evaluating success and overcoming burnout. As well as what live ops means to them!
14.30
Player Engagement Mechanics. What Live Event Frameworks Work With Certain Demographics
This session will delve into player engagement mechanics and live event frameworks to discuss what works with certain demographics and genres.
15.00
Eco-Gaming Revolution: Unleashing Eco-Rewards for Business Growth
The Gaming Revolution: Join Yael on a journey through the gaming universe to learn about eco-rewards implementations that have resulted in growth in revenue, retention, and event completions. Discover the amazing synergy between gaming and eco-rewards.
15.30 - Afternoon Networking Break16.00
A Guide to Calculating Lootboxes: Rewards, Value and Pricing
Take a mathematical look at Lootboxes. Evaluating rewards, value and pricing. Join Rob as he shares his experience in how to set up Lootboxes, so they are attractive to players, without disrupting the in-game economy.
16.30
Fostering a Stable Game Economy
Creating the perfect revenue stream requires balance. Creating a stable, self-sustaining economy is a great challenge, so how can you maximise revenue while keeping balance? Join our final panel of the product track and understand harmonizing IAP and IAA, opportunities in battle passes and subscriptions, taking care of VIP players and exploring alternative incremental revenue sources.
18.00 - Networking Drinks
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