Ahead of Gamesforum Barcelona 2025, in this episode, Hanin Fakhriddin explores the art of mobile game marketing, sharing insights on user acquisition, app store optimization, and audience engagement. Drawing from her experience at Ubisoft Barcelona and consulting for F2P games, she highlights emerging industry trends and actionable strategies. As a Gamesforum Barcelona 2025 speaker, Hanin also previews key takeaways on marketability and inspiring success in a competitive market.