We sat down with Director of Sales at BLKBOX.ai, Sam Wallace, as he reveals the game-changing approach to performance marketing that's disrupting the traditional creative process. 

BLKBOX.ai is revolutionising performance marketing by helping companies escape the 70/30 trap of creative ideation, where teams spend most of their time on iterations instead of breakthrough ideas. By transforming ad creation from guesswork to data-driven precision, Sam delves into how the company empowers marketers to capture user intent in just 48 hours and understand the critical reasons behind why a whopping 95% of ads fail, ultimately providing a strategic approach to beat the odds and create more effective marketing campaigns.

Sam also shares insider insights on:

• Intelligent iteration using AI
• The importance of understanding user behavior
• How to create meaningful connections with your audience
• Standardising creative testing across marketing campaigns