Breaking the iOS Barrier: How Julie Tonna Conquered Apple’s Privacy Changes

By Mariam Ahmad 20 March 2025

In our final Gamesforum Barcelona short interview series video, mobile user acquisition expert Julie Tonna reveals her battle-tested strategies for thriving in the post-ATT iOS landscape. Julie shares how her team tackled massive 60% discrepancies between ad network data and attribution metrics – a challenge that has crippled many UA campaigns since Apple's privacy changes. She also shares a compelling success story where creative testing and data analytics unlocked significant app growth despite the new limitations.

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