After leaving his C-suite position at Miniclip, as Chief Advertising Officer, Pieter Kooyman launched Half Moon Studios with a radical vision. As founder and CEO, he pivoted the studio toward a streamer-first approach for mass multiplayer games - fundamentally reshaping their development philosophy.

Kooyman speaks candidly about the challenges of creating a gaming studio - building the right team, making tough creative decisions, and balancing innovation with stability. His story offers a compelling glimpse into gaming's future: nimble teams using advanced tools to create experiences designed not just to be played, but watched, shared, and transformed into content themselves.