Ahead of his Rewarded UA panel at Gamesforum Cyprus, Director of Growth at SciPlay, Itay Milstein, draws from his experience at SciPlay, sharing how social casino games have adapted to challenges that all developers now face – from privacy changes that upended user acquisition to rising competition for player attention. Itay talks about practical approaches to building player communities that last, the underrated retention tactics that actually work, and how to balance data-driven decisions with genuine player connections.