Next in our Road to Barcelona 2025 interview series, Mariam Ahmad, Head of Content, sat down with Marion Balinoff, an influencer marketing expert with over ten years of experience and founder of Marion Balinoff Consulting. Marion reveals advanced methodologies and tools she’s developed to scale mobile game campaigns, emphasizing strategies for reaching niche and older audiences. From building influencer departments from the ground up to leveraging data-driven insights, Marion shares practical, proven tactics for engaging diverse demographics and maximizing campaign impact.