In the lead-up to Gamesforum Barcelona 2025, Jesus Bosch, General Manager at Product Madness, spoke with Mariam Ahmad, Head of Content, about why Barcelona is becoming a mobile gaming hub.
Bosch also discussed how Product Madness stands out in a competitive market by focusing on storytelling, community building, and data-driven strategies to create unique player experiences. The conversation highlights Barcelona’s rise and the keys to success in mobile gaming.