In this episode, Kira Chesalina, Creative Director of AAA Agency, reveals how data-driven creativity fuels game marketing success. She breaks down audience psychology, the power of influencer authenticity, and the fine line between player engagement and brand messaging.

From blockbuster franchises to indie gems, Kira shares how AAA Agency tailors strategies to fit each game's unique audience. We also dive into the challenges of working with gaming influencers and how AI is reshaping marketing in the industry. Whether you’re a developer, marketer, or gamer, this episode is packed with insights on what makes a campaign truly resonate.