Dafna Ben-Onn, SciPlay’s Director of Monetization, pulls back the curtain on the strategies that fuel successful free-to-play games. From the psychology behind LiveOps events to the power of data-driven offers, she reveals how SciPlay keeps its games fresh, fun, and financially thriving. She also unpacks the biggest challenges in game monetization, the shifting landscape of privacy and mobile gaming, and the skills needed to break into this competitive field. Whether you're a gaming industry veteran or just getting started, this deep dive into LiveOps and monetization is packed with insights you won’t want to miss.