Ben Jeger, VP of EMEA at Moloco, is driving innovation in mobile advertising by harnessing the power of ML to tailor strategies across the diverse EMEA region. Ben talks about how consumer behaviors and preferences in mobile gaming vary widely across countries, with each market presenting unique cultural and economic nuances, touching on how Moloco adapts to these differences by leveraging ML to optimize ad placements and personalize user experiences, leading to significant improvements in campaign performance. Ben also delves into some of the pressing challenges facing the mobile advertising industry, such as navigating evolving regulations and maintaining user trust.