Gamesforum’s Josh Vowles on Tackling Top Mobile Game Challenges: Insights on UA, Ad Monetization, and Product Trends
In this episode, Mariam sits down with Gamesforum's very own Head of Product, Josh Vowles, to talk about the Top Mobile Games Challenges: A User Acquisition, Ad & Product Monetization Report. Josh delves into some of the key findings of the report, unpacking challenges in user acquisition, ad monetization, and product strategies, while highlighting trends like hybrid monetization, personalization, and the growing importance of LiveOps. The episode is a must-listen for those looking for valuable insights into mobile gaming in 2025 and beyond.