At Gamesforum San Francisco 2024, Head of Content, Mariam, sat down with Mike Lee, Senior Manager of Creative Product Marketing at Jam City, to explore how mobile gaming companies are adapting to rising user acquisition costs and new privacy regulations. Mike shares Jam City's approach to building creative strategies that boost engagement and retention, along with key trends set to shape the next five years in the free-to-play sector. We also dive into the future of mobile gaming marketing and what it means for both studios and players as the industry evolves.