At Gamesforum San Francisco, Mariam Ahmad, Head of Content, caught up with Alex Kozachenko, CEO of HyperBeard, exploring what makes the studio tick. HyperBeard, known for its visually captivating, narrative-rich, casual games, takes a different route compared to many industry heavyweights focused on aggressive monetization and user retention tactics.

Alex shared how the team manages to balance creative freedom with commercial expectations, even when the pressure to maximize profits looms large. The conversation also touched on the challenges and opportunities of today’s ultra-competitive mobile gaming world, where hyper-casual games are everywhere and monetization models evolve faster than ever.