What happens when a top mobile gaming studio takes creative risks to push the boundaries of ad monetization? In this exclusive interview at Gamesforum Barcelona, Bruno Balistrieri, Senior Monetisation Analyst at Kwalee, shares how the team isn’t just following best practices - they’re rewriting them.

From bold, unconventional ad formats to data-driven strategies that blend revenue growth with seamless gameplay, Kwalee is proving that ads don’t have to be a necessary evil, they can actually enhance the player experience. We also explore how player feedback fuels innovation, helping the team refine their approach while keeping engagement high.

If you're curious about the future of mobile game monetization (and how risk-taking can pay off), you won’t want to miss this.