In an era dominated by visually-driven mobile games, Audiomob has carved a unique niche by harnessing the power of sound. In this special episode, Co-founder and CTO of Audiomob, Wilfrid Obeng, talks about identifying a gap in the market. He delves into how the company pioneered a new approach to in-game advertising that prioritizes user experience while delivering tangible value to advertisers.

We delve into the inspiration behind Audiomob's inception, explore the comparative advantages of audio ads over traditional formats, and uncover the strategies employed to cater to a global audience. Wilfrid also touches on the company's innovative approach to ad formats, measurement methodologies, and the challenges overcome in this burgeoning industry, discussing Audiomob's vision for the future of mobile gaming advertising.

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