At Gamesforum Hamburg, Head of Content Mariam Ahmad gleaned mobile gaming insights from a range of experts on enhancing player engagement, maximizing revenue, creative strategies, data scaling, and more.

Mateusz Boschenczak of AppsFlyer offered strategies to reduce churn and boost player value, Ivona Pinjak of GameBiz Consulting discussed maximizing ad revenue without harming player experience, Sven Jürgens, a consultant, shared success stories in scaling mobile games, and Alexandra Trifonova of Hitapps provided guidance on data-driven campaign optimization. These conversations emphasized the need for innovation alongside industry best practices to thrive in the dynamic mobile gaming market