2025 Speakers
Winnie Wen is a seasoned User Acquisition (UA) and Mobile Marketing executive with over 11 years of experience driving growth across some of the most iconic titles in mobile gaming. As Vice President of User Acquisition at Jam City, she leads global strategies that fuel user growth, engagement, and revenue at scale for the company’s blockbuster mobile games, including Harry Potter: Hogwarts Mystery, Disney Emoji Blitz, Cookie Jam, Panda Pop, and Disney Frozen
Adventures.
Experienced Growth and Performance Marketing leader with over a decade of impact across industry leaders including Scopely, Draftkings & MZ. Proven track record in scaling user acquisition, optimizing ROI, and driving data-informed strategy across games, gaming and ad-tech. Passionate about strategy, cross-functional collaboration, team development, and delivering measurable business outcomes.
As SVP Commercial Strategy & Growth, Mike is responsible for establishing & executing the growth strategy for the business of Hyper Hippo’s live games and maximizing the profitability of the business. Prior to Hyper Hippo, Mike spent 20 years scaling new digital businesses in the entertainment industry at Comcast and NBCUniversal.
Faith has over ten years of mobile games marketing experience. She leads User Acquisition and Engagement teams at DoubleDown Interactive, creating strategies that grow audiences and player communities. She’s passionate about connecting audiences with great games and driving lasting player relationships.
Phil Shpilberg is the CEO of bookme.com, an all-in-one booking and marketing platform for creators, freelancers, and entrepreneurs. Before bookme.com, he founded GameChangerSF, a performance marketing agency for mobile games that was acquired by Pixis. An AI-focused data scientist, Phil has built his career at the intersection of gaming, marketing, and technology.
Athar “Z” Zia is the CEO of BLKBOX.ai, an AI-powered all-in-one creative intelligence platform for mobile marketers to analyze, ideate, create, test, and scale.
With deep expertise in statistics, ad auctions, and performance marketing, Z previously helped scale a top gaming advertiser to become the fifth largest on Meta — achieving a track record of $1M in daily ad spend. Driven by the rise of artificial intelligence and creatives being the key lever to unlock scaled ad performance, he then left Meta to build BLKBOX.ai in 2020.
Home of the Gamesforum events series, Mobilize & Monetize podcast, leading mobile game analysis and more about the world of mobile games marketing and monetization.