Faith Price
Director of Growth Marketing
DoubleDown Interactive
Faith Price is speaking at the following sessions
Tuesday 22 October | 14.00
SKAN Custom Conversion Values for Campaign Optimization
Three years after SKAN, and signal loss continues to be a challenge for User Acquistion campaigns. Can you expand custom conversion values that were originally developed to predict LTV to provide data for campaign optimization? What questions do you need to ask and what data should you evaluate? Faith will walk through lessons learned from this initiative.
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