Prapti Ray
Product & LiveOps Expert
Prapti Ray is speaking at the following sessions
Tuesday 10 June | 12.20
Defining a User Journey: Creative, ASO & Featuring in Hybrid Titles
For casual titles, creating a positive user journey has never been more important. Aligning creative, ASO and product teams, prioritising retention and increasing the chances of featuring are fundamental in driving a successful launch in 2025.
Our panellists will share their experience working cross-team on legacy titles and new launches to ensure the game has the best chance at grabbing user attention. Sharing experience on leveraging organic growth and making the most of your UA spend.
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