2024 Agenda
Check out the agenda from Gamesforum Hamburg 2024 below.
- Day 1Tuesday 11 June
- Day 2Wednesday 12 June
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- User Acquisition
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08.00 - Registration Opens
09.00
Gamesforum Unfiltered: User Acquisition
Off-the-record, uncensored, unfiltered, our 12pm bar chat at 9am in the morning returns to Gamesforum Hamburg. Join our Gamesforum Unfiltered panellists as they dive into the state of mobile games UA and performance marketing in 2024. From the latest privacy challenges, AI in gaming, the changing role of a UA manager, market competition and third party webstores, this is not one to miss!
10.00
Ahead of the Game: Marketing in Pre-Production
Hitting the right audience with your new game concept is just as crucial as crafting an awesome game. When the target market aligns with your game vision, you are set for success. We will unveil how marketing teams can collaborate with product teams to conduct thorough market and audience analysis, ensuring your game fits the market and resonates with players. Discover how early testing of game concepts, settings, and art styles can pave the way for Go/No-Go decisions before investing significant time and money.
10.30
Global Launch your Games like a Boss
Prepare for case studies and real data! Global launching a game is a tough nut to crack. Many things can go wrong if you are not well prepared. This session will give you an idea of how to plan properly, what mistakes you should avoid and what kind of budget you will need for success.
11.00 - Morning Coffee Networking Break11.30
Beyond Downloads: Your UA Blueprint to Navigating New Channels and Acquiring the Right Users
Beyond Downloads: Your UA Blueprint to Navigating New Channels and Acquiring the Right Users brings user acquisition managers together to discuss the evolving UA landscape in 2024. Experts will cover expanding channel dependencies, shifting KPIs, and varied monetization approaches. The panel focuses on effectively tailoring UA approaches for different channels and tactics to succeed in acquiring and retaining engaged users in today’s dynamic app economy.
12.00
Incentivised Traffic: Rewarded UA
Rewarding players for their playtime in your game is a no brainer, but what are some of the drawbacks? And how are leading companies working to overcome these challenges?
Join our panel as they share the opportunities of rewarded UA, their work tackling and removing fraudulent traffic and connecting games with the right gamers with incentives.
13.00 - Networking Lunch Break14.0014.00
The Ad Creative Panel
Creative marketing is at the forefront of mobile UA in 2024. But in a crowded marketspace how can your game standout? Join our creative experts as they explore the best in creative testing, from ideation to sunsetting, our experts will share their personal successes and favourite examples of the best performing ads.
14.40
Growing Your Game in APAC
This session is guaranteed to grow your app in Asia Pacific. Yolanda Huang, Director of Client Growth, Nativex, will share strategies to help you target the massive APAC audience while learning about market preferences. You will also see how you can leverage the multiple channels that spur mobile gaming growth in the region.
15.05
How to Innovate your UA Creatives Systematically – get the right testing methodology now!
We’ll explore a framework for systematic UA creative innovation.
We’ll dive into game deconstructions and the psychological profiling of our user base from a resource-based perspective – informing the brand positioning of the game.
From a market-based viewpoint, we’ll examine UA creative mechanics of both direct and indirect industry competitors, hyper-casual game too. The varied art styles of UA creatives will also be a focal point. Building on these resource and market-based insights, we’ll introduce a data cube framework full of ideas to enhance a mobile developer’s creative strategy.
This will be supplemented by a universal approach defining the best possible creative testing methodology for your game portfolio.
15.30 - Afternoon Networking Break16.00
Privacy Prepper: Navigating Privacy Change
We are awaiting updates from Apple on IDFA and Google with Privacy Sandbox. So where does that leave our marketers? Join our experts as they explore the state of mobile game privacy changes, sharing their advice on how to keep up to date and the work they are doing to acquire new users in a continuously restricted landscape.
16.30
Silver Sponsor Presentation
More info to come soon...
17.00
Audience & Data Segmentation in 2024
Drawing our UA content to a close, the data segmentation panel. Join panellists as they take to the stage to talk about making the most of your data in 2024, use cases for segmenting your audience and best practices in retaining and reengaging your most valuable users.
18.00 - Networking Drinks
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- Ad Monetization
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08.00 - Registration Opens
Jacki Vause, CEO, DimosoJacki VauseCEODimosoJacki Vause is the Founder and CEO of Dimoso PR and Co-Founder of Global One Communications. She is one of the UK’s female tech PR pioneers and has worked in publishing and public relations for over 25 years. Named as one of PCR’s top 30 women in mobile, Jacki created Dimoso, an integrated digital marketing and PR agency specialising in mobile games and technology. Jacki has vast experience as a proven tech entrepreneur, with more than 9 companies under her belt, and wears the crown of business leader, mentor, Grit Daily author, and PR communications savant. Jacki’s experience encompasses leading entertainment companies such as BBC, Channel 4, Disney, and Angry Birds; expertly managing major consumer brands including Mazuma, Apple, GE, AT&T, and Panasonic; and successfully growing gaming giants like Rovio and Gismart. Managing traditional and digital, mobile, and social communications strategies for these brands, Jacki’s experience with startups and scaleups is extensive and invaluable.
09.00
Gamesforum Unfiltered: Ad Monetization
Kicking off our Ad Monetization day is our Unfiltered panel. Completely uncensored and off-the-record, our ad mon experts will bring you their hottest takes and opportunities concerning the impacts of CMP integration, balancing IAA and IAP, handling networks and partners and much more!
10.00
Fireside Chat: Ad Quality
Much has been tried and tested to improve ad quality within mobile, yet maintaining the health of games and a positive user experience still remain a great challenge to ad mon managers. Join our fireside chat as they explore the tech available, how ad mon managers are fighting bad ads and the need for publishers to band together.
10.30
Ad Monetization Design: Crafting a UX for Ads
Tech stack setup an maintenance is important, but will only get you so far. Those that generate superior results for ad monetization deliver superior user experiences, segmentation and value propositions around ads.
11.00 - Morning Coffee Networking Break11.30
Ad Monetization in 2024 with Sunday
More information to come! Stay tuned…
Jure Grahek, SVP of Strategic Initiatives, ZBDJure GrahekSVP of Strategic InitiativesZBDJure Grahek has been at the forefront of crypto and gaming since the two industries first started forming synergies. He joined ZBD, an innovative FinTech for the games industry, early on and took the company to market as Head of Marketing before transitioning to a hybrid role between BD and strategy, where he now helps diverse partners that want to integrate ZBD figure out exactly where this novel payments system fits into their products and business models. Before joining ZBD, he honed his expertise on a range of projects for both crypto and gaming companies, including global leaders like Bitstamp and Outfit7.
11.55
Give a Little, Gain a Lot: Pumping Up Ad Monetization With Player Rewards
It may seem counterintuitive, but by implementing a revenue share into games, we can drastically improve ad monetization results. That’s essentially the business model behind rewarded play: giving players a bit of the revenue you’re making back as a steady trickle of rewards. We’ll look at some in-market examples of this model, how it works technically and on the business side, plus how it can be improved based on lessons learned so far.
12.2012.20
Mediation Madness
Mediation, mediation, mediation. From the fierce competition among the two top platforms to complicated setups that yield results. Our panel will dive into the state of mediation, sharing their best practices and thoughts on the power of touchpoints.
13.00 - Networking Lunch Break14.00
The Gamesforum Ad Monetization Panel
It isn’t a Gamesforum without our bread and butter, the Gamesforum Ad Monetization Panel. Bringing together some of the best minds in mobile games IAA, our panellists will break down their day-to-day, sharing areas of opportunity, current challenges and how to get the most out of your ad monetization setup.
14.40
In conversation with Challengermode: Players, Profits, and Payouts
How do we ensure the balance between maximizing revenue and ensuring player satisfaction? Listen in on insights around the latest monetisation strategies and trends, common challenges, and the role of payouts in crafting player-friendly experiences.
15.05
Predicting the LTV of your User-base in a Privacy-centric World
Understanding the value of your users is fundamental in maximising revenue, so in a privacy conscious world how can we achieve this
15.30 - Afternoon Networking Break16.00
Monetization vs. Acquisition
We’ll talk about balancing user acquisition efforts with monetization strategies to ensure sustainable growth and profitability. This involves carefully investing in new UA strategies while simultaneously developing and implementing effective methods to generate more revenue from the existing user base and new users. In this presentation, we’ll explore how APPS have strategically tackled both opportunities and challenges in monetization.
We’ll cover key considerations such as optimizing customer acquisition costs and diversifying revenue streams which are mainly in-app purchases and in-app ads to minimize risk and enhance financial stability. Regular analysis and adjustment of these strategies based on user behaviour, market trends, and competitive landscape are essential to maintain a balance that promotes both user growth and financial health.
16.30
How Does IP Integration Affect Monetization? Secrets of Collaborations
ZiMAD has constantly been integrating very well-known IPs on the market, including Sony Pictures, Disney, Pixar, Marvel, etc. It surely has brought a lot of attention to its flagman game and allowed it to maintain the level of old player engagement and attraction of the new ones. Apart from increased opportunities on the marketing side, it has it’s effect on the monetization.
Join Liza as she dives into:
- Introduction and working partnerships with IP’s like Disney and Sony
- Positive impacts on eCPMs, new users and ARPDAU
- Leveraging IPs to stay competitive
17.00
Telling the Future of Ad Monetization
Closing Gamesforum Hamburg our panellists take a look to the future of IAA. Sharing their thoughts and predictions on what will define the mobile game ad revenue, the changing role of an ad mon manager and the shift to focus on more product related tasks. Answering the question, what does the next 12 months of ad monetization look like?
18.00 - Networking Drinks sponsored by
Home of the Gamesforum events series, Mobilize & Monetize podcast, leading mobile game analysis and more about the world of mobile games marketing and monetization.