2025 Agenda
Check out the new agenda below.
- Day 1Tuesday 10 June
- Day 2Wednesday 11 June
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08.00 - Registration Opens
Keynote
Josh Vowles, Head of Product, GamesforumJosh VowlesHead of ProductGamesforumKeynote08.50
Welcome to Gamesforum Hamburg 2025!
Jacki Vause, CEO, DimosoJacki VauseCEODimosoJacki Vause is the Founder and CEO of Dimoso PR and Co-Founder of Global One Communications. She is one of the UK’s female tech PR pioneers and has worked in publishing and public relations for over 25 years. Named as one of PCR’s top 30 women in mobile, Jacki created Dimoso, an integrated digital marketing and PR agency specialising in mobile games and technology. Jacki has vast experience as a proven tech entrepreneur, with more than 9 companies under her belt, and wears the crown of business leader, mentor, Grit Daily author, and PR communications savant. Jacki’s experience encompasses leading entertainment companies such as BBC, Channel 4, Disney, and Angry Birds; expertly managing major consumer brands including Mazuma, Apple, GE, AT&T, and Panasonic; and successfully growing gaming giants like Rovio and Gismart. Managing traditional and digital, mobile, and social communications strategies for these brands, Jacki’s experience with startups and scaleups is extensive and invaluable.
Christoph Sachsenhausen, Co-Founder & Co-Managing Director, SundayChristoph SachsenhausenCo-Founder & Co-Managing DirectorSundayAlexey Gusev, Head of Growth, SoftgamesAlexey GusevHead of GrowthSoftgamesAndrii Bohatyi, CMO, Burny GamesAndrii BohatyiCMOBurny GamesAndrii is CMO at Burny Games, with ten years experience in digital performance marketing, including the last seven years in mobile gaming. Since joining Burny Games two years ago, he has built the marketing department from the ground up. Andrii prioritizes collaboration between marketing and product teams to achieve impactful results. He takes a data-driven approach, embracing experimentation and creative strategies to drive marketing growth.
User AcquisitionKeynote09.00
Gamesforum Unfiltered: Hamburg Edition
Mobile gaming has continued its roller coaster journey. The challenges evolve and so do those making the games in searching for new pockets of growth.
Join our panellists as they break down the state of mobile gaming in H1 of 2025. Sharing their hot takes, uncensored opinions, tips, tricks and greatest moans for 2025. This panel is off-the-record so make sure you’re in the room to kick-start Gamesforum Hamburg!
Tanner Hanson, President, RevUTanner HansonPresidentRevUTanner Hanson is the President of RevU, where he is responsible for the business’ growth, product, and account management. He joined RevU in 2022 to transform the business into a multi-platform solution for publishers and advertisers.
Prior to RevU, Tanner led US account management across advertisers and publishers at ironSource (now part of Unity Technologies), overseeing both ad network and offerwall clients. He started his mobile career after a post-college stint in retail on the agency side, running app campaigns for clients including Square, Eventbrite, and Meta. Tanner is Bay Area born and raised, currently based in San Francisco.Ad MonetizationKeynote10.00
Keynote Presentation by RevU
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10.30Matej Lancaric, UA Consultant & Co-founder, two & a half gamersMatej LancaricUA Consultant & Co-foundertwo & a half gamersUser AcquisitionKeynote10.30
The State of Mobile UA
two & a half gamers UA mastermind Matej Lancaric takes the stage to share the findings of his UA report. Collecting data from 100’s of UA managers, Matej will share findings on the greatest challenges, trends in UA spend, movers and shakers and much more! Join us for a holistic analysis of UA in 2025.
11.00 - Morning Networking BreakHybrid-Casual UA
Sven Jürgens, App Growth Consultant & AdvisorSven JürgensApp Growth Consultant & AdvisorUser AcquisitionHybrid-casual11.30
Build Your Own Ad Spy Tool: Outsmart Competitors Without Breaking the Bank - GF Ham 25
In today’s hyper-competitive mobile gaming market, knowing your rivals’ winning ad creatives isn’t just an advantage—it’s survival. Why pay $1,000+/month for ad spy tools when you can build your own using Meta’s free Facebook Ads Library API?
In this talk, I’ll reveal how to:
- Reverse-engineer competitors’ top-performing ads: Discover exact creatives, CTAs, and campaign durations driving their installs
- Decode performance patterns: Spot trends in ad refresh rates and audience targeting shifts
- Automate monitoring of rivals’ creative pipelines
Sam Wallace, Director of Sales, BLKBOX.aiSam WallaceDirector of SalesBLKBOX.aiUser AcquisitionHybrid-casual11.55
Presentation by BLKBOX.ai
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Gabriele Jurkonyte, Senior Marketing Manager, InnoGamesGabriele JurkonyteSenior Marketing ManagerInnoGamesPrapti Ray, Product & LiveOps ExpertPrapti RayProduct & LiveOps ExpertUser AcquisitionHybrid-casual12.20
Defining a User Journey: Creative, ASO & Featuring in Hybrid Titles
For casual titles, creating a positive user journey has never been more important. Aligning creative, ASO and product teams, prioritising retention and increasing the chances of featuring are fundamental in driving a successful launch in 2025.
Our panellists will share their experience working cross-team on legacy titles and new launches to ensure the game has the best chance at grabbing user attention. Sharing experience on leveraging organic growth and making the most of your UA spend.
13.00 - Networking Lunch sponsored by Zorka AgencyCasual Monetisation
Alexandra Trifonova, Monetization Lead, HitappsAlexandra TrifonovaMonetization LeadHitappsMonetization Lead with 4+ years of experience building monetization strategies from scratch. Skilled in unconventional solutions, in-depth analytics and delivering fast results. If you want to monetize with ads, ask me how!
Katerina Maliaran, Head of Ad Monetization, Burny GamesKaterina MaliaranHead of Ad MonetizationBurny GamesSince 2021, after several years in digital marketing, Katerina has focused on mobile app ad monetization. Her expertise in mediation platform management with MAX, AdMob, Levelplay, drives revenue growth for hyper-casual and casual games.
She leads Ads Monetization strategy and execution at Burny Games, focusing on data analysis and strategic partnerships for success.Olga Romanovich, Head of Ad Monetization, ZephyrMobileOlga RomanovichHead of Ad MonetizationZephyrMobileOlga is leading monetization in ZephyrMobile. With experience in apps and hyper casual games, she's now focused on the puzzle genre. Relying on a data driven approach she's optimizing ad tech to maximize value from each ad request and craft ads setup that keep players happy while boosting revenue.
Ad MonetizationCasual14.00
Best Practices in Ad Mon for Casual Titles
15.30
Case Study on Migrating to Internal Mediation
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16.00 - Afternoon Networking BreakMidcore UA
Matteo Posanzini, Senior Product Marketing Manager, Stillfront GroupMatteo PosanziniSenior Product Marketing ManagerStillfront GroupUser AcquisitionMidcore16.30
Marketing MMOs: Product, ASO & Cross-Platform Strategy for 2-Digit Gains
Marketing MMOs: Product, ASO & Cross-Platform Strategy for 2-Digit Gains
Growing a game requires methodological understanding of the audience(s), and sniper-like skills to deliver the right message to the right player. We will discuss a Step-by-Step Practical Guide to unlock double-digit increases in organic performance, backed up by real data.
Join Matteo as he shares his work on developing a marketing strategy for a cross-platform MMORPG. From leveraging the brand identity to ASO for mobile, you will learn how to develop a multi-functional marketing mix for your midcore title.
Max Dewavrin, Mobile Growth ConsultantMax DewavrinMobile Growth ConsultantDale Kerr, Growth Manager, Tilting PointDale KerrGrowth ManagerTilting PointJochen Gary, VP of Marketing, Stillfront GroupJochen GaryVP of MarketingStillfront GroupUser AcquisitionMidcore17.20
The Midcore Marketing Panel: Finding the Right Channels
Identifying the right marketing channels for your mobile midcore games is a fine art- drawing a line between data driven performance marketing strategies and creative marketing to showcase the best of your game. Join our panellists as they share their experiences navigating privacy changes, diversifying channels and leveraging game mechanics to optimise spend.
18.00 - Networking Drinks Sponsored by Liftoff -
Hyper Casual UA
Ecem Calban, UA Manager, TapNationEcem CalbanUA ManagerTapNationAyşen Kiratli, Senior Manager of Growth, KwaleeAyşen KiratliSenior Manager of GrowthKwaleeUser AcquisitionHyper-casual09.00
Lesson from the Hyper-Casual Era
Rejoin day two of Gamesforum Hamburg as we reconvene with a look at lesson from the hyper-casual era of mobile gaming. Join TapNation and Kwalee as they share their experience migrating to a hybrid approach looking at changes in UA activity and KPIs, new channels, effecting changes in monetisation models and what is in store for mobile F2P.
10.00
Presentation by adjoe
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10.30 - Morning Networking BreakCasual UA
Igor Melniks, SVP, Business Development, ZBDIgor MelniksSVP, Business DevelopmentZBDUser AcquisitionCasual11.00
The Evolution of Rewards: From Incent to Rewarded UA to Native Mechanics
Once upon a time, we talked about incent UA. It did OK, but never got huge. Today, we talk about rewarded UA as one of the bright growth spots in mobile gaming. So what changed? Does rewarded actually work at scale? For what types of titles and at what budgets? And what’s next? 11-year veteran of the rewarded space, Igor Melniks, has been in the weeds through this whole journey and offers us an insider’s no-nonsense look at how we got to where we are today and where we’re going tomorrow.
Eric Keen, Head of Analytics, SupersolidEric KeenHead of AnalyticsSupersolidEric Keen is Head of Analytics at London based Studio Supersolid. He helps drive strategy around User Acquisition, Ad Monetization & Product with a focus on their latest title - Cook & Merge.
User AcquisitionCasual11.30
Supersolid Case Study: Testing the Right Rewarded Traffic for your Game
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Jacki Vause, CEO, DimosoJacki VauseCEODimosoJacki Vause is the Founder and CEO of Dimoso PR and Co-Founder of Global One Communications. She is one of the UK’s female tech PR pioneers and has worked in publishing and public relations for over 25 years. Named as one of PCR’s top 30 women in mobile, Jacki created Dimoso, an integrated digital marketing and PR agency specialising in mobile games and technology. Jacki has vast experience as a proven tech entrepreneur, with more than 9 companies under her belt, and wears the crown of business leader, mentor, Grit Daily author, and PR communications savant. Jacki’s experience encompasses leading entertainment companies such as BBC, Channel 4, Disney, and Angry Birds; expertly managing major consumer brands including Mazuma, Apple, GE, AT&T, and Panasonic; and successfully growing gaming giants like Rovio and Gismart. Managing traditional and digital, mobile, and social communications strategies for these brands, Jacki’s experience with startups and scaleups is extensive and invaluable.
Darina Guseva, Senior UA Manager, Kolibri GamesDarina GusevaSenior UA ManagerKolibri GamesUser AcquisitionCasual12.00
Rewarded UA for Casual Games
Navigating the seas of rewarded offerings can be overwhelming. Identifying the best fit, which will yield the right users for your title requires plenty of tests, connections and a willingness to try.
Join our panel as they share their expertise to help you identify the right fit for your casual game. From deciding who to test to establishing benchmarks, this panel will provide insight on how to make the most of your rewarded traffic.
- Networking Lunch Sponsored by Zorka AgencyMidcore Monetisation
14.00
Integrating Ads in your Midcore Title
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Ahmetcan Demirel, Product Management & Game Design ConsultantAhmetcan DemirelProduct Management & Game Design ConsultantProduct Management and Game Design Consultant with special focus on casual puzzles and hybridcasual games. Previously worked on several different genres and platforms including leading the largest instant game on Facebook gaming. Also a regular contributor to the Deconstructor of Fun blog with over 20 articles for the last 3 years
Ad MonetizationMidcore14.50
Diversify & Conquer: Monetising Midcore in 2025
Moving beyond ads monetization, our monetising midcore panel will share their experience driving incremental revenue in 2025. From overhauling IAPs and leveraging webstores to LiveOps and battle passes. Our panel will share experience driving revenue growth in midcore titles with commentary on the challenges presented by the European Commission’s intentions on in-app monetisation.
- Afternoon Networking BreakHybrid Casual Monetisation
Ezgi Dogan, Product & Game Monetization ConsultantEzgi DoganProduct & Game Monetization ConsultantEzgi is a product/game monetization expert with engineering and product background, focusing specifically on monetization for over 6 years. She specializes in consulting with studios to develop effective monetization strategies for games and apps, empowering developers to maximize revenue potential while creating engaging user experiences.
Ad MonetizationHybrid-casual16.50
Monetisation In the Balance: Payers vs Non-Payers