Matteo Posanzini
Matteo Posanzini is speaking at the following sessions
Tuesday 10 June | 16.30
Marketing MMOs: Product, ASO & Cross-Platform Strategy for 2-Digit Gains
Marketing MMOs: Product, ASO & Cross-Platform Strategy for 2-Digit Gains
Growing a game requires methodological understanding of the audience(s), and sniper-like skills to deliver the right message to the right player. We will discuss a Step-by-Step Practical Guide to unlock double-digit increases in organic performance, backed up by real data.
Join Matteo as he shares his work on developing a marketing strategy for a cross-platform MMORPG. From leveraging the brand identity to ASO for mobile, you will learn how to develop a multi-functional marketing mix for your midcore title.
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