Jure Grahek
Jure Grahek has been at the forefront of crypto and gaming since the two industries first started forming synergies. He joined ZBD, an innovative FinTech for the games industry, early on and took the company to market as Head of Marketing before transitioning to a hybrid role between BD and strategy, where he now helps diverse partners that want to integrate ZBD figure out exactly where this novel payments system fits into their products and business models. Before joining ZBD, he honed his expertise on a range of projects for both crypto and gaming companies, including global leaders like Bitstamp and Outfit7.
Jure Grahek is speaking at the following sessions
Tuesday 11 June | 11.55
Give a Little, Gain a Lot: Pumping Up Ad Monetization With Player Rewards
It may seem counterintuitive, but by implementing a revenue share into games, we can drastically improve ad monetization results. That’s essentially the business model behind rewarded play: giving players a bit of the revenue you’re making back as a steady trickle of rewards. We’ll look at some in-market examples of this model, how it works technically and on the business side, plus how it can be improved based on lessons learned so far.
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