Igor Melniks
Igor Melniks is speaking at the following sessions
Tuesday 10 June | 11.00
The Evolution of Rewards: From Incent to Rewarded UA to Native Mechanics
Once upon a time, we talked about incent UA. It did OK, but never got huge. Today, we talk about rewarded UA as one of the bright growth spots in mobile gaming. So what changed? Does rewarded actually work at scale? For what types of titles and at what budgets? And what’s next? 11-year veteran of the rewarded space, Igor Melniks, has been in the weeds through this whole journey and offers us an insider’s no-nonsense look at how we got to where we are today and where we’re going tomorrow.
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