In 2023, Gamesforum embarked on a transformative journey, bringing together industry leaders, experts, and enthusiasts in Barcelona, Hamburg, London, and North America. As we bid farewell to the year, let's traverse the highlights of these events, showcasing the evolution of the mobile games industry.

Barcelona

The year kicked off in the vibrant city of Barcelona for our biggest event in the calendar, where Gamesforum laid the foundation for a year of knowledge sharing and networking. Professionals from across the disciplines of UA and Ad Monetization converged to discuss the industry's future. Barcelona set the stage where an array of impassioned speakers would divulge in top-tier knowledge, imparting how developers, publishers and other mobile games industry professionals alike 

Hamburg

Hamburg played host to Gamesforum's second event in Germany, creating a unique platform for over 250 attendees to delve into brilliant content. With Day 1 focused on UA and Day 2 on Ad Monetization, the event addressed the dynamic needs of the industry. A standout event for Europe, it boasted a diverse audience, including 34% managers and 160 developers and publishers.

Day 1 commenced with the renowned Unfiltered panel, featuring industry pioneers like Peggy Anne Salz, Jonathan Winters, Oksana Vengrovska, Jochen Gary, and Parv Bhargava. This panel, known for its raw and authentic insights, set the tone for the event. Top-tier sponsors, including Cloudflare, contributed thoughtful talks, and Admiral Media's Antonio Matamoros Gómez discussed SKAN 4.0, reshaping marketing in the mobile games industry.

Day 2 scrutinised the ever-evolving realm of AdMonetization, emphasising the balance between revenue generation and user experience. Industry experts explored topics from in-game audio ads to video vs playable creatives and the importance of brand partnerships.

“Gamesforum Hamburg was a great event to meet all the major players of the mobile gaming industry. We learned, we laughed, we drank together. I hope that it is not the last time Gamesforum will visit Hamburg.”

Head of Growth, Sunday

London and North America

Gamesforum continued to evolve, with events in London and North America. The Laser Series event in London focused on AdMonetization in free-to-play titles, featuring the renowned Unfiltered panel. The discussions explored challenges in emerging payment technologies, in-game audio ads, and a forward look into 2024.

https://www.youtube.com/watch?v=DQdB5d9Tkt4

In North America, the beautiful city of Seattle hosted Gamesforum's return. Industry heavyweights engaged in candid discussions, covering four tracks: User Acquisition, Ad Monetization, Organic Growth, and Product Development. Valuable insights were shared, ranging from offerwall campaigns to the challenges of international in-app purchase pricing.

The event featured diverse topics, including redefining brand narratives, exploring the power of mobile gaming for all app publishers, and transitioning games into the Web3 space. Panels on creative strategies, the future of Ad Monetization, and industry leaders navigating the crossroads of mobile and console product management rounded off the event.

With Gamesforum North America 2023, valuable knowledge from experts across the mobile games space was gained, setting the stage for a new year of events and insights. As we close the chapter on 2023, Gamesforum looks forward to continuing its mission of fostering innovation and knowledge in the dynamic landscape of the mobile games industry.

A warm thank you

These events wouldn’t have been possible without our excellent speakers and brilliant sponsors. Gamesforum recognizes the vital role played by its sponsors in making these events possible. From RevU and Digital Turbine, to Mobilefuse, Audiomob, Clevertap, Nativex, Appier, hyprMX, Assetario, and Inmobi and more, thank you for contributing to the success we’ve seen in 2023.

Looking forward to 2024

We can’t wait for next year, and to share our plans for the next 12 months. Seeing old faces and new ones, and continuing to provide you with content that matters, content that makes you think and content you can action. See you all in 2024!