Alexey Gusev
Alexey Gusev is speaking at the following sessions
Wednesday 27 November | 11.30
The road to User Segmentation: a Kwalee Story or The Sweet Segmentation Saga that Crushed: Balancing IAA and IAP with User Segmentation
With the current UA getting more and more challenging, it is important to be able to make use of all the optimization methods that marketing partners are offering and reach out to all of the audiences that are potentially interested in your product. In this presentation we will get into the knitty-gritty of the user segmentation, why it could be a good (or a bad) choice for your business, how it could be implemented and we'll share the examples of impact introduction of the user segmentation brought at Kwalee.
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