We recently spoke with Weiju Pan, Senior Sales Manager at Almedia, to explore how rewarded user acquisition campaigns are reshaping user engagement on their platform. Pan shared insights into Almedia’s data-driven approach, emphasizing techniques like targeted reward structures and behavioral analysis that drive both short-term engagement and long-term retention. Through specific strategies, Almedia has seen meaningful shifts in user behavior, with high-value rewards keeping players invested and engaged over time. In this interview, Pan breaks down the mechanics behind Almedia’s rewarded UA campaigns, detailing how they sustain user interest while addressing challenges like user fatigue and optimizing ad engagement.

How have you observed rewarded UA campaigns influencing user engagement with rewarded ads, particularly in terms of retention and long-term engagement?

Rewarded UA campaigns on Almedia’s platform are effective at increasing initial engagement through rewards like exclusive content. These rewards encourage users to interact with it and, by providing valuable benefits, enhance retention. Long-term engagement is supported not only by gamification elements but also by daily check-in tasks and similar mechanics, which continuously motivate users to return and participate in more activities within the game​.

What are some key strategies you’ve implemented at Almedia to optimize rewarded UA campaigns for boosting rewarded ad engagement?

At Almedia, a key strategy involves designing an ad structure tailored to the game's characteristics, based on user completion times and payment behaviors. This strategy ensures that users are given specific tasks to complete within designated time frames, which helps them efficiently understand the game mechanics and become more invested in the game itself. By setting these targeted objectives, Almedia not only enhances user engagement but also encourages users to dive deeper into the game. Multi-rewards further incentivize ongoing participation, ensuring users return for more interactions over time.

What audience targeting techniques have proven most effective for enhancing engagement in rewarded ad campaigns?

Almedia utilizes detailed user data to tailor rewarded ads to specific audiences. Techniques such as behavioral targeting and segmentation based on user interaction history with games, apps, or surveys help ensure that the ads resonate more strongly with the audience.

How do you leverage user behavior data to refine rewarded UA strategies and improve the performance of rewarded ad campaigns?

Data is central to Almedia's strategy. By analyzing user behavior, such as the completion rates of tasks and engagement with various reward tiers, the platform continually refines its UA strategies.

How does rewarded UA fit into the overall monetization strategy, particularly when combined with other ad formats?

Almedia’s monetization strategy relies heavily on data-driven analysis, particularly by identifying the critical points of user engagement decline, or attenuation. By recognizing these points, Almedia strengthens its reward design and engagement strategies to reinvigorate user participation at the moments when it is most likely to drop off. This approach optimizes both revenue generation and retention, without relying on other ad formats. Instead, Almedia refines its rewarded ad structure based on detailed user behavior data to ensure sustained engagement and effective monetization​.

What techniques do you use to manage user fatigue in rewarded ad campaigns, ensuring that engagement remains high over time

Managing User Fatigue in Rewarded Campaigns: Almedia combats user fatigue by consistently innovating and experimenting. New features are launched on a monthly or even weekly basis to ensure that users remain engaged and don't lose interest. By analyzing the performance of these new features, Almedia adjusts its strategy and plans future updates accordingly. This ongoing feature refreshment helps maintain user interest and keeps engagement high over time, ensuring users remain motivated and entertained​.

In your experience, what types of rewards (e.g., in-game currency, exclusive content) drive the highest user engagement with rewarded ads?

In Almedia's campaigns, users earn platform currency upon completing tasks, which they can later exchange for tangible rewards of their choice. While various rewards are available, cash prizes have consistently proven to be the most attractive to users. To keep the focus on the game itself, Almedia prioritizes designing reward structures that align with the game's characteristics. By leveraging performance data, Almedia continually refines these reward strategies to extend user engagement and maintain long-term interest.

What trends have you noticed in user acquisition that have had a positive effect on the engagement levels of rewarded ads at Almedia?

From a user acquisition perspective, Almedia has long focused on attracting high-value, highly engaged users. In rewarded ad campaigns, the goal extends beyond just optimizing for participation; Almedia enhances the user journey by offering substantial rewards to high-engagement users. This approach differentiates the experience from non-paying users, giving loyal users a deeper, more rewarding gameplay experience. By continuously incentivizing users with appealing rewards, Almedia maximizes the likelihood of converting them into high-loyalty players, thereby improving long-term retention and engagement.