Kristan Rivers
| Once again, the Gamesforum team have reminded me why this is one of my favourite events of the year. The event brought together some of the sharpest minds of the mobile games monetization world, and what truly impresses me is everyone's generosity of sharing their learnings. |
Kristan Rivers is speaking at the following sessions
Tuesday 17 September | 14.00
Hybrid Monetization – Is it here or is it coming?
AdInMo’s co-founder and CEO Kristan Rivers exclusively previews the results of its industry survey in partnership with Gamesforum looking at the market shift towards hybrid monetization and revealing the current and forecasted mix of IAA vs IAP monetization.
He will be joined by Kwalee and Kyln to discuss the findings and explore what are the challenges & solutions publishers and developers face when transitioning to an integrated hybrid monetization strategy and identifying what metrics, channels and ad formats will drive real change for free-to-play monetization.
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