Kristan Rivers
Kristan Rivers is speaking at the following sessions
Tuesday 17 September | 14.00
Hybrid Monetization – Is it here or is it coming?
AdInMo’s co-founder and CEO Kristan Rivers exclusively previews the results of its industry survey in partnership with Gamesforum looking at the market shift towards hybrid monetization and revealing the current and forecasted mix of IAA vs IAP monetization.
He will be joined by Kwalee and Kyln to discuss the findings and explore what are the challenges & solutions publishers and developers face when transitioning to an integrated hybrid monetization strategy and identifying what metrics, channels and ad formats will drive real change for free-to-play monetization.
Home of the Gamesforum events series, Mobilize & Monetize podcast, leading mobile game analysis and more about the world of mobile games marketing and monetization.