John Wright
I am currently working as a strategic advisor or consultant for studios or technology companies in gaming, my specialities are in Growth (UA & Monetisation), GTM, Strategy, Publishing and Investment.
My most recent role was steering Kwalee's mobile games to new heights, my focus lies in advancing game monetization and online marketing strategies. With a rich background in the AdTech and gaming industries, our team has successfully expanded the user base and optimised game performance on a global scale.
Transitioning from finance to gaming has equipped me with a unique perspective, enhancing our approach to B2B marketing and web content. As a board member and advisor, I am committed to fostering innovative partnerships and guiding developers to create captivating gaming experiences that resonate with players around the world.
John Wright is speaking at the following sessions
Tuesday 17 September | 14.00
Hybrid Monetization – Is it here or is it coming?
AdInMo’s co-founder and CEO Kristan Rivers exclusively previews the results of its industry survey in partnership with Gamesforum looking at the market shift towards hybrid monetization and revealing the current and forecasted mix of IAA vs IAP monetization.
He will be joined by Kwalee and Kyln to discuss the findings and explore what are the challenges & solutions publishers and developers face when transitioning to an integrated hybrid monetization strategy and identifying what metrics, channels and ad formats will drive real change for free-to-play monetization.
Tuesday 17 September | 15.00
Fireside Chat: Ad Quality x App Health
56% of mobile gamers report experiencing ads that blatantly misrepresent the gameplay. So, Ad quality has been brought to the centre stage, with the light shining on UA teams to attest to why bad ads, be it problematic or poorly designed, are still being utilised in 2024.
Join our panel as they explore the best practices in firefighting bad ad quality including the latest technology and the need for a tighter coalition to apply pressure on UA teams and networks.
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