Tuesday 17 September | 14.00

Hybrid Monetization – Is it here or is it coming?

AdInMo’s co-founder and CEO Kristan Rivers exclusively previews the results of its industry survey in partnership with Gamesforum looking at the market shift towards hybrid monetization and revealing the current and forecasted mix of IAA vs IAP monetization.

He will be joined by Kwalee and Kyln to discuss the findings and explore what are the challenges & solutions publishers and developers face when transitioning to an integrated hybrid monetization strategy and identifying what metrics, channels and ad formats will drive real change for free-to-play monetization.

Tuesday 17 September | 15.00

Fireside Chat: Ad Quality x App Health

56% of mobile gamers report experiencing ads that blatantly misrepresent the gameplay. So, Ad quality has been brought to the centre stage, with the light shining on UA teams to attest to why bad ads, be it problematic or poorly designed, are still being utilised in 2024.

Join our panel as they explore the best practices in firefighting bad ad quality including the latest technology and the need for a tighter coalition to apply pressure on UA teams and networks.