Matthew Brown
Matt started his career working in television ads in New York in 2011. In 2014, he joined Kongregate as an Account Executive working on traditional web ad sales for Kongregate.com and Gamestop.com. By the end of the year, he took over Kongregate's in-app ad monetization for their mobile publishing business which included such hits at AdVenture Capitalist and Animation Throwdown. He rose up the ranks over the next 10+ years and became the Vice President of Ad Monetization & Marketing in November of 2021. Matt and Konreagte parted ways in February of 2024 and he is currently an independent ad monetization and marketing consultant.
Matthew Brown is speaking at the following sessions
Wednesday 23 October | 13.30
Gamesforum Ad Monetization Panel
The bread and butter of what Gamesforum is, join The Ad Monetization panel as they break down the day-to-day in mobile IAA. From working on mediation in 2024 and waterfall automation in the era of bidding to effective user segmentation and breaking ground on new ways to maximise revenue.