Mariam Ahmad
Mariam recently joined Gamesforum as Head of Content, having previously worked at Exchangewire as editorial lead. With a keen interest in ad tech, Mariam’s area of interest also includes ad monetisation, UA, curation, and more. Previously, she also hosted the Madtech Podcast, which featured a range of industry leaders and visionaries, ranging from Paramount to Uber and Microsoft.
Mariam Ahmad is speaking at the following sessions
Tuesday 22 October | 12.00
Creative Advertising Panel
With CPIs rising and privacy restricting data, what can creative teams do to maximise ad impacts? Our panel will explore the work being done to maximise user engagement, the importance of data in informing creatives, working with product teams, the evolution of AI and what makes an effective creative marketing team in 2024.
Wednesday 23 October | 15.00
Fireside Chat: Ad Quality in Mobile
56% of mobile gamers report experiencing ads that blatantly misrepresent the gameplay. So, Ad quality has been brought to the centre stage, with the light shining on UA teams to attest to why bad ads, be it problematic or poorly designed, are still being utilised in 2024.
But how can we work to change the narrative? Join Mariam and Charlie and guests as they discuss firefighting bad ads via ad ops, tech to identify poor quality and the need to build a publisher coalition.
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